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Over Half Of Buyers Agents Surveyed Say Clients Will Pay More For A Staged Home

According to the National Association of REALTORS® (NAR) 2015 Profile of Home Staging (the first ever by them), over 50 percent (52%) of real estate agents representing buyers said that a staged home will increase how much their buyer client is willing to pay for a home.  For those not familiar with the term a staged home is one that has been prepared, usually by a professional, to help make the home show as well as possible and appeal to as many buyers as possible leading to ultimate goal of selling the home quickly for the highest price.  Vacant homes are the ones most often staged with furniture and accessories, however today many real estate agents suggest a stager to help a seller prepare their furnished home as well.

Highlights from the 2015 Profile of Home Staging:

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  • 34% of Sellers’ agents said they stage all homes, 13% said they stage only difficult to sell homes and 4% said they only stage expensive homes.
  • The most important rooms to stage for buyers (in order of importance) are the living room, kitchen, master bedroom, dining room, bathroom, children’s bedroom and guest bathroom.
  • 52% of Buyers’ agents feel a staged home increases the price their client is willing to pay:
    • 32% of the agents say by 1% to 5%
    • 16% of the agents feel their clients pay 6% to 10% more
    • 3% say it increases their clients offer by 11% to 15% and
    • 1% say a staged home increases their clients offer by 16% to 20%
  • 81% of Buyers’ agents feel home staging makes it easier for clients to visualize the house as their future home.
  • 46% say clients are more willing to walk through a staged home that was viewed online versus a non-staged one.
  • The median cost spent on staging a home – $675.00

Home Staging Infographic

 

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