How “Coming Soon” listings changed buyer psychology in modern real estate
A home hits the market as “Coming Soon,” and within hours buyers are already emotionally invested.
They zoom in on kitchen photos to see whether the appliances are stainless or paneled. They decide where the Christmas tree would go before they have seen the basement. They drive past the house at night to see what the street feels like after dark. Some know the listing photos better than their own family albums by the time the first showing starts.
And increasingly, buyers are competing emotionally long before Continue Reading →

























