A survey conducted by Harris Interactive, for Lending Tree, shows that consumers do not comparison shop when it comes to their home mortgage, instead borrowers often “lock in” their first home loan offer. The survey shows 96 percent of consumers compare prices when shopping for anything, but nearly 40 percent obtain just one home loan quote. An interesting comparison given was when shopping for a home computer, consumers check out and research an average of 3.1 models before making a purchase. This probably helps explain why, according to the survey, only 28 percent of borrowers stated they were “very confident” they received the best possible deal on their current mortgage. Continue reading “Survey shows consumers don’t comparison shop for mortgages“
