Color isn’t just “pretty.” Thoughtfully used, it can lift mood, energize a room, calm a busy mind, and even make homes easier to navigate. Decades of research show that color influences how we feel, think, and behave. The secret is intentional, balanced use—often a confident accent paired with clear contrast.
Why color changes how we feel
Two simple qualities, brightness and saturation predict much of our emotional response to color. Brighter, more saturated hues tend to feel more positive and energizing, while dimmer, grayer versions dampen that response. This pattern has been replicated repeatedly across laboratory and real‑world settings (see Continue Reading →
