By Karen Moeller, on October 31st, 2025 
If you’ve driven through downtown Kirkwood lately, you’ve probably noticed the fencing, cranes, and construction buzz surrounding the historic Kirkwood Train Station. What looks like disruption is actually a once-in-a-generation investment … and one that’s likely to pay dividends for both the city and its homeowners.
🚆 From 1893 to 2026: A Legacy in Motion
Built in 1893, the Kirkwood Station has long been more than a train stop. It’s been a community landmark — a place where families greeted returning college kids, commuters caught the Amtrak to Chicago, and visitors got their first glimpse of Kirkwood’s small-town-with-soul charm. It’s Continue Reading →
By Karen Moeller, on October 30th, 2025 
For weeks after the winds died down on May 16, 2025, the St. Louis tornado left more than just rooftops shattered and trees uprooted – it cracked open the hidden workings of our housing market.
Meet Denise Harris (name changed for privacy). She spent the afternoon of the storm standing in her Walnut Park living room as a brick chimney collapsed sideways, before walking out to the curb and watching three men in out-of-state plates stop by: “You ready to sell?” they asked.
For families like Denise’s, the trauma is immediate. But for the Continue Reading →
By Karen Moeller, on October 25th, 2025 
For the first time in decades, the city of St. Louis is rewriting its zoning playbook — and this change could quietly reshape how we live, build, and invest in the Gateway City.
This isn’t just bureaucratic shuffle. It might be a property-value accelerator in plain sight.
What’s Changing
In July 2025, the Board of Aldermen passed Board Bill 60 (BB 60), an ordinance effective September 29, 2025, which amends the Zoning Code to define, permit, and regulate accessory dwelling units (ADUs). Specifically, it allows both attached and detached ADUs by-right in all residential zones in the City — no Continue Reading →
By Karen Moeller, on September 19th, 2025 
If you’ve ever sat through a weekend “get rich with real estate” seminar, you’ve probably heard this pitch: St. Louis is the affordable Midwest market with strong cash flow, stable renters, and easy entry points.
And for many investors, that sounds like the perfect recipe for a better retirement, a nest egg for the family, or a shot at financial freedom.
But here’s the truth: without the right guidance, St. Louis can turn from opportunity into nightmare—fast.
This is the real story of one out-of-state investor who trusted the hype, bought “off market” without local representation, and walked straight into Continue Reading →
By Karen Moeller, on July 15th, 2025 
A Satirical Look at Cut-Rate Real Estate Models—and Why Smart Agents Still Matter
[Opening: Observational Humor with a Mission]
You ever notice how people will spend hours reading Amazon reviews for an $18 waffle maker but choose a real estate agent—or worse, skip one entirely—because “the website made it easy”?
Lately, a growing number of online platforms are pitching a new real estate model: a one-stop shop where you can get pre-approved, pick a house, choose an agent, and close the deal without ever leaving your couch—or, let’s be honest, putting on pants.
It sounds convenient. Until you realize the Continue Reading →
By Karen Moeller, on July 14th, 2025 
That new-home smell? It’s intoxicating. Brand-new everything, sparkling finishes, no mystery stains from owners past. For many first-time buyers in St. Louis, new construction feels like a dream in drywall. A clean slate. A chance to create something that’s all yours.
But while it may look like smooth sailing, the new construction journey comes with its own set of speed bumps—some financial, some emotional. This guide is here to help you move forward with eyes wide open, heart full, and budget intact.
Let’s explore five unexpected costs that can sneak up on new construction buyers—and pair them with a few Continue Reading →
By Karen Moeller, on May 14th, 2025 
Let’s talk about one of the most misunderstood (and unfairly maligned) tags in real estate: Back on Market — aka BOM. For many buyers, seeing those three letters on a listing triggers a knee-jerk reaction:
“Yikes. What’s wrong with it?”
Totally fair question. But let me be your real estate decoder ring for a minute: a BOM home isn’t necessarily damaged goods. In fact, it might be the best house you haven’t seriously considered — yet.
What Does “Back on Market” Actually Mean?
All it means is this: the house was under contract with a buyer, and now it’s back Continue Reading →
By Karen Moeller, on May 13th, 2025 
If you want to understand the heart of a city, don’t just study the map — listen to the voices shaping the conversation. In St. Louis, those voices are increasingly coming from local influencers who are not just entertaining followers, but reflecting the dynamic, diverse spirit of our neighborhoods.
Whether you’re relocating, upsizing, or just considering your options, tapping into the content created by St. Louis’s most-followed personalities can give you a front-row seat to the lifestyle vibe that no MLS listing can capture.
Here are 10 standout social media figures helping to define St. Louis right now — and Continue Reading →
By Karen Moeller, on May 12th, 2025 
If you’re a homeowner prepping to sell, chances are you’ve peeked at your Zestimate and done some mental math about how much your place might fetch. But when the appraiser shows up with a clipboard and a calculator (okay, it’s probably a tablet these days), they’re playing by a very different rulebook.
Here are eight things that surprise even seasoned sellers when it comes to how a home is appraised — and why it pays to have a pro guiding you through it.
1. Your ZIP Code Carries More Weight Than You Think
Even if your home backs to the Continue Reading →
By Karen Moeller, on May 8th, 2025 
Let’s be honest — some home trends age like fine wine, and others… well, they start to feel like a VHS tape in a 4K world. And when it comes to your home’s curb appeal, especially in the ever-evolving St. Louis market, making smart design choices matters — not just for resale, but for loving where you live right now.
So, what exterior looks are heading out the door in 2025? Here’s what’s being quietly escorted off the style stage — and what’s stepping into the spotlight instead.
❌ The “Out” List: Trends Taking Continue Reading →
By Karen Moeller, on April 24th, 2025 
As the spring market picks up speed, St. Charles and St. Louis counties are showing some interesting contrasts in real estate activity — and for both buyers and sellers, the opportunities (and strategies) vary depending on where you’re standing.
We dug into the most recent local data comparing February to March 2025, and here’s what you need to know:
🔻 Price Reductions Are Dropping — And That’s a Seller Signal
In both St. Charles and St. Louis, the number of listings with price reductions declined noticeably:
St. Charles saw a 24% Continue Reading →
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