A New Era for Downtown Kirkwood: Redevelopment Between S. Taylor and S. Fillmore

If you live in Kirkwood—or you’re thinking about making it home—there’s a major project you’ll want to keep an eye on. The City of Kirkwood has officially selected Double Eagle Development to transform the former Public Works site, a 5.9-acre parcel tucked between South Taylor Avenue and South Fillmore Avenue, into a vibrant mixed-use community.

This redevelopment follows the momentum of other downtown improvements, including the restoration of the historic Kirkwood Train Station—a project I covered earlier this year. Together, these efforts are reshaping how Kirkwood grows while preserving the small-town character that residents love.

What’s happening

On October 31, 2025, the City announced its partnership with Double Eagle Development to redevelop the site into a new multifamily and mixed-use community. The project envisions a walkable neighborhood featuring residential units, retail space, and public connectivity to downtown amenities, according to the City of Kirkwood’s official release.

That announcement followed the City’s 2024 Request for Proposals, which outlined its vision for a design that fits within the B-2 Central Business District. Kirkwood Gadfly, a local news outlet that closely tracks civic projects, reported that one concept included a new through-street connecting Taylor to Fillmore, an addition aimed at improving traffic flow and walkability for the surrounding neighborhood.

City Communications Director Katherine Hessel summed up the community’s anticipation:

“They already know people want to build on that site. To say it’s exciting for the city is almost an understatement.”

Why this matters to homeowners and buyers

This development isn’t just a skyline change—it’s a sign of Kirkwood’s next chapter.

  • For homeowners: Proximity to new dining, retail, and housing options typically strengthens property values and neighborhood appeal. Expect more interest in homes within walking distance of downtown.
  • For buyers: Now is the window to enter the market ahead of full construction. Early movers often benefit from appreciation as nearby improvements take shape.
  • For the community: The City’s goal is to grow intentionally—adding modern housing while keeping the authentic charm that makes Kirkwood feel like home.

Project timeline

Date Milestone
October 2023 City finalized the relocation of its Public Works facility and announced plans to repurpose the downtown site.
October 2024 Request for Proposals issued to developers.
October 31, 2025 Double Eagle Development selected as project partner.
Late 2025 – 2026 Planning, design, and public engagement phases begin.
2026 and beyond Construction and occupancy (timeline TBD).

What to expect next

Over the coming months, residents can expect design updates and opportunities for public feedback. Once construction begins, there may be short-term disruption—but the long-term payoff could redefine downtown living in Kirkwood.
As someone who lives and works here, I’ll be tracking every update—from zoning board agendas to neighborhood meetings—to keep my clients and neighbors informed. If you’re wondering how this development might impact your home’s value or your next move, let’s talk.

Karen Moeller
Karen Moeller
🌐 STLKaren.com
📧 Karen.McNeill@STLRE.com
📞 314.678.7866

About the Author:
Karen Moeller, REALTOR® and St. Louis Real Estate News writer, holds AHWD, SRES®, and ABR® designations. Her renovation & rental background helps clients navigate the St. Louis market with confidence.


Humidity in Your Home: Protecting What’s Precious Below Ground

Basements in the St. Louis area are both a blessing and a balancing act. They give us extra space — perfect for storage, projects, or play — but they also tend to trap moisture. The air might feel comfortable upstairs while, below ground, humidity is quietly hard at work, warping doors, feeding mold, and threatening everything you’ve tucked away for safekeeping.

The Clues You Might Miss

In our own home, we’d never had an issue with doors sticking — until suddenly we did. First, the pantry door wouldn’t close properly. Then the bathroom door followed. Within days, nearly every door in the house was catching or refusing to latch. It hadn’t even been particularly rainy, so we were stumped.

But my nose wasn’t. I started noticing a faint musty smell in the basement and a white, powdery residue forming on a few stored items. That’s when we picked up a $15 humidity gauge at the hardware store — best impulse buy ever. The basement measured 65% humidity, and even upstairs was hovering around 55–58%.

Once you know what to look for, the signs of excess humidity start to add up fast:

  • Doors that suddenly won’t close or latch easily
  • Musty or earthy odors (especially after running the HVAC)
  • Condensation on basement windows or pipes
  • A chalky white residue on walls or stored items (that’s efflorescence)
  • Warped trim or cupped wood flooring
  • Rust forming on metal tools or shelving

Even if your basement looks dry, humidity above 60 percent can trigger mold growth, wood swelling, and deterioration of paper, fabric, and electronics stored below ground.

Smart Strategies to Defend Your Basement

  1. Invest in a dehumidifier — and size it right.
    For most St. Louis basements, a 50- to 70-pint unit works best. Choose one with a built-in humidity sensor and a continuous drain option so it can run unattended.
  2. Store smart.
    Skip the cardboard — it’s a moisture magnet. Use plastic bins with secure lids and raise them off the floor on shelving or pallets for airflow.
  3. Keep water away from your foundation.
    Check gutters, downspouts, and grading. Make sure downspouts discharge at least six feet away from your home so water isn’t sneaking back inside.
  4. Add a vapor barrier.
    In unfinished basements, a simple polyethylene vapor barrier along walls or floors can help reduce moisture coming through the concrete.
  5. Monitor, don’t guess.
    A small digital hygrometer (around $10–15) gives you the real numbers. Aim to keep indoor humidity between 30 percent and 50 percent.

Let’s Be Honest — Air Fresheners Aren’t Fooling Anyone

If you’re relying on plug-ins to cover that damp smell, you’re not fixing the problem — you’re just perfuming it. Buyers can tell, inspectors can tell, and your nose knows too. Cleaning up visible mold or repainting walls without solving the humidity issue is like mopping up water while the faucet’s still running.

You don’t have to be an expert to protect your home — you just need to pay attention and call the right people when something seems off.

Karen Moeller, REALTOR®
MORE, REALTORS®
📞 314-960-1951 c    314-678-7866 o
📧 Karen.Moeller@STLRE.com
🌐 STLKaren.com

About the Author:
Karen Moeller is a St. Louis–based REALTOR® with MORE, REALTORS®, known for her blend of insight, humor, and heart.
A Kirkwood local, data nerd and design enthusiast, she helps buyers and sellers make smart, confident moves across the metro area—always with a touch of humor and humanity.


 

When Home Isn’t Safe: How Realtors Can Protect What “Home” Really Means

Before I was ever a REALTOR, a friend of my husband’s bought a small bungalow to rent out. He was proud of the renovation, every shingle and fixture chosen by hand, and eager to start earning after the bills stacked up.

His first tenant seemed ideal. A well-spoken man explained that his niece was coming to St. Louis for college and needed housing. Nice car, polished demeanor, the kind of tenant every landlord hopes for.

The rent came on time. Everything looked fine.

Three months later, my friend got a call from the police. The “niece” didn’t exist. The home had been used to traffic young women. He was devastated, not just by the damage, but by the weight of realizing what had happened under his roof, unseen.

“I never even thought to meet her,” he told me. “I just saw the check clear.”

That story never left me. Because if someone that kind and careful could miss it, any of us could.

The Local Picture

Recent cases in the St. Louis region have shown how housing and exploitation sometimes overlap.

  • In 2024, federal prosecutors in the Eastern District of Missouri convicted a man who housed and controlled women, including a 17-year-old, for commercial sex.
  • Another case connected trafficking activity to hotels and short-term rentals.
  • In early 2025, a St. Louis man was charged with trafficking two teen girls.

These cases remind us that safe housing and human safety are connected, and that our profession quietly stands at that intersection every day.

Signs Worth Noticing

While none of these signs prove trafficking, they are worth paying attention to:

  • A third party controls all communication or insists on being present.
  • A potential tenant seems coached, fearful, or hesitant to speak.
  • Rapid turnover of occupants or constant late-night visitors.
  • Interior locks on bedrooms or windows that do not make sense.
  • Rent or deposits routed through unrelated third parties.

Awareness is often the first step toward safety for someone who cannot yet ask for help.

What to Do, Calmly and Safely

  1. Trust your instincts and keep everyone safe. If something feels urgent or unsafe, call 911.
  2. Avoid confrontation. Step away quietly; direct confrontation can make things worse.
  3. Document what you observe, not what you assume. Note times, behaviors, and context.
  4. Reach out for guidance.
    • National Human Trafficking Hotline: 1-888-373-7888 or text 233733
    • St. Louis County Police Human Trafficking Unit: 911 or local non-emergency line
  5. Inform your broker or property manager so the situation is handled consistently and safely.

Strengthening the Safety Net

You do not have to be an investigator to make an impact, only an observant professional who knows where to turn.

  • Learn your local allies.

    • The Covering House provides services for youth survivors in St. Louis.
    • Gateway Alliance Against Human Trafficking offers community training and awareness sessions. Invite them to brief your office or investor clients.
  • Review your office policies. Keep hotline numbers posted and update lease clauses to prohibit illegal activity and allow reasonable inspections.
  • Share awareness. A quick mention at a team meeting can empower someone else to act when it matters.

The best safeguard against exploitation is a community that pays attention.

Real estate connects us to the heart of every neighborhood. When we choose to stay aware, compassionate, and prepared, we do more than sell homes. We help safeguard the people who make them possible.

You never know when your attention could open the door to freedom for someone else.

Quick Resources

If you ever need guidance:
📞 1-888-373-7888  💬 Text 233733  🌐 humantraffickinghotline.org

Local Partners:

  • The Covering House – survivor services and youth outreach
  • Gateway Alliance Against Human Trafficking – community training and advocacy

Karen Moeller, REALTOR®
MORE, REALTORS®
📞 314-960-1951 c    314-678-7866 o
📧 Karen.Moeller@STLRE.com
🌐 STLKaren.com

About the Author:
Karen Moeller is a St. Louis–based REALTOR® with MORE, REALTORS®, known for her blend of insight, humor, and heart.
A Kirkwood local, data nerd and design enthusiast, she helps buyers and sellers make smart, confident moves across the metro area—always with a touch of humor and humanity.


 

Real Estate Mythbusters: “It’s Just Paint”….The Lie That’s Costing Sellers Thousands

Every seller has said it—or heard it: “It’s just paint—buyers can always repaint.”

That little phrase has tanked more first impressions (and offers) than shag carpet and avocado appliances combined. Because here’s the real story: paint isn’t just decoration—it’s persuasion.

The Hype

“Buyers can look past color.” Sure—in theory. But humans don’t buy houses in theory; they buy them emotionally. And color hits emotion before logic even shows up.

When a home feels heavy, dark, or dated, buyers don’t say, “We could fix that.” They say, “Let’s keep looking.” And they do—usually toward a home that looks bright, fresh, and effortless… even if it’s the exact same floor plan next door.

The Reality

Paint is one of the most affordable yet powerful ways to impact perception—so yes, color matters.

  • Light, neutral tones (soft whites, warm greiges, pale taupes) make rooms appear larger, cleaner, and easier to personalize.
  • Cool blues and greens evoke calm, balance, and appeal—especially in bathrooms and bedrooms.
  • Deep accents used intentionally (modern navy islands, slate exterior doors, dark window trim) create sophistication without alienating buyers.

Here’s the key: it’s not about being “different” just for the sake of it—it’s about being intentional. When wall color interrupts a buyer’s imagination, you risk converting interest into “project”, and projects cost money.

The Other Paint Problem: The DIY Disaster

Let’s talk about the other side of the myth— the “freshly painted” home that looks great… until you walk in. Uneven coverage, roller lines, paint drips on trim—they don’t say “new beginning,” they say “new project.”

A sloppy paint job can kill a deal faster than a bad color. Buyers won’t care the shade is perfect if the finish looks amateur. Instead of seeing “move-in ready,” they see “we’ll have to redo that.” And when buyers are already stretched thin, even small signs of DIY fatigue chip away at confidence—and price.

Good paint is marketing; bad paint is math.
If the finish doesn’t show quality, buyers assume more work—and more cost—is coming.

Local Perspective

Here in St. Louis—especially in character-rich areas like Kirkwood, Webster, and South City—color is your bridge between historic charm and modern expectation. A 1920s Tudor can feel timeless with soft whites and dark trim; a mid-century ranch can feel fresh again with warm neutrals and updated hardware.

By the time a buyer sees your listing on a phone or tablet, you’ve already made your first impression. If your color story looks tired—or your paint job looks sloppy—you’ve given them a reason to scroll past…and then they actually do.

The Takeaway

Color sells feeling, not just space.
It sets tone, conveys value, and fosters the “that’s home” moment.

So before you shrug and say “it’s just paint,” ask yourself: If a $200-gallon update could make your home sell quicker and for more—would you still call it just paint?

Thinking About Selling?

Let’s build a color strategy that shows beautifully—not just in still photos—but in the scroll-through that precedes every showing. I’ll help you invest where it counts, skip what doesn’t, and make your home feel memorable for the right reasons.

Thinking about Selling?

Let’s build a color strategy that shows beautifully, not just in still photos—but in the scroll-through that precedes every showing. I’ll help you invest where it counts, skip what doesn’t, and make your home feel memorable for the right reasons.

Karen Moeller, REALTOR®
MORE, REALTORS®
📞 314-960-1951 c    314-678-7866 o
📧 Karen.Moeller@STLRE.com
🌐 STLKaren.com

About the Author:
Karen Moeller is a St. Louis–based REALTOR® with MORE, REALTORS®, known for her blend of insight, humor, and heart.
A Kirkwood local, data nerd and design enthusiast, she helps buyers and sellers make smart, confident moves across the metro area—always with a touch of humor and humanity.


The Property Manager Problem: How Out-of-Town Investors Can Protect Themselves in St. Louis

When an out-of-state investor hired a St. Louis property management company to handle her “passive income” portfolio, she pictured auto-deposits and serenity.
Instead, she got unpaid utilities, tenants who’d gone AWOL, deferred maintenance, and an electrical shut-off on inspection day.
(There’s nothing like meeting your buyer by flashlight to remind you how active “passive income” can get.)

Sound familiar? You’re not alone. Roughly one in five St. Louis rental properties is owned by someone who lives outside Missouri — and too many assume “property management” means “set it and forget it.”
Spoiler: it doesn’t.

When Property Managers Drop the Ball

There’s a fine line between hands-off and completely in the dark. If your manager’s updates sound more like excuses than reports, it might be time to grab a flashlight.

Common red flags I see across St. Louis rentals:

  1. Communication slower than dial-up. If every question takes three business days and two follow-ups, you’re not managing property — you’re managing patience.
  2. Financial statements that read like ransom notes. A two-line ledger showing “tenant balance” is not transparency; it’s a mystery novel with missing pages.
  3. Tenants who don’t match leases. “Oh, that’s her cousin watching the place” has never ended well.
  4. Repairs done with duct tape and denial. “Maintenance completed” shouldn’t mean “we painted over the leak.”
  5. Utilities ignored and leases unenforced. When tenants are supposed to pay utilities but owner doesn’t forward the bill and management does not request it, you can bet your bottom dollar that the tenant is not saying a word.
  6. Hidden fees everywhere. If you need a calculator and a therapist to understand your management fee, move on.

How to Vet a Property Management Company (Before It Costs You)

Before handing someone the keys to your investment and your sanity, ask the tough questions — and expect real answers:

  • How many doors do you manage locally, and who’s actually handling them?

  • What’s your average vacancy time and rent-collection rate? Numbers tell stories — especially the ugly ones.
  • Can I see a sample owner report? If they need to “make one up,” that’s your cue to run.
  • How do you approve maintenance and emergency repairs? “We’ll just take care of it” should make you nervous.
  • What’s your plan if a tenant ghosts mid-lease?

  • What’s the termination clause? No one plans to break up, but you’ll want an exit strategy that doesn’t involve lawyers.

If the company starts every answer with “It depends,” what it really means is “We don’t have a process.”

Already Stuck With a Bad Manager?

You can course-correct — it just takes persistence and caffeine.

  1. Request a full 12-month ledger showing rent, deposits, and repairs per unit.
  2. Cross-check leases with actual tenants. Yes, that means verify who’s really living there.
  3. Confirm utilities and insurance coverage. Don’t assume “someone took care of it.”
  4. Audit maintenance invoices for duplicates or unapproved charges.
  5. Set firm deadlines for deliverables — then hold them to it.

If your PM still can’t tell you who’s paying rent and who’s gone fishing, it’s time to find a new manager (and maybe a stress-relief hobby).

The St. Louis Reality Check

Our region’s rental stock is older, quirkier, and full of surprises behind the drywall. Many local management companies are small, family-run operations balancing dozens of properties with minimal systems. Some do it brilliantly. Others… still rely on spiral notebooks and good intentions.

The takeaway: treat your property manager like a partner, not an afterthought.
Interview them the way you’d vet a contractor, a CPA, or your teenager’s new driving instructor — then verify everything in writing.

Bottom Line

A good property manager should make your life easier, not give you plot twists.
The St. Louis market rewards investors who stay engaged, ask for receipts, and follow up — politely, but relentlessly.

Because in real estate, “trust but verify” isn’t cynicism. It’s strategy.

Thinking about Building, or adding to, a real estate portfolio?

I’m here to help guide you whether you are a newbie investor or seasoned pro.

Karen Moeller, REALTOR®
MORE, REALTORS®
📞 314-960-1951 c    314-678-7866 o
📧 Karen.Moeller@STLRE.com
🌐 STLKaren.com

About the Author:
Karen Moeller is a St. Louis–based REALTOR® with MORE, REALTORS®, known for her blend of insight, humor, and heart.
A Kirkwood local, data nerd and design enthusiast, she helps buyers and sellers make smart, confident moves across the metro area—always with a touch of humor and humanity.


Proper 

Real Estate Mythbusters: “Open Houses Sell Homes” — The Marketing Myth That Won’t Die


The Open House Myth: Why Most Homes Don’t Sell on Sunday Afternoons

Ask ten sellers how they plan to sell their home, and at least half will say, “We’ll do an open house — that’s how you get buyers in the door.”

It sounds logical. People walk in, fall in love, and write an offer before dessert. But here’s the truth: open houses rarely sell the house they’re hosted in.

The Hype

Open houses feel productive. There’s movement, conversation, cookies on the counter, and maybe a nosy neighbor or two peeking in. Sellers love the energy — it feels like marketing in motion.

The myth dates back to the pre-internet days when open houses were one of the only ways buyers could actually see what was on the market. But times — and buyer habits — have changed.

The Reality

In today’s market, most serious buyers have already viewed your listing online — in high resolution, from their couch, often days before the open house even happens. By the time they’re scheduling showings, they’re booking private appointments with their agent, not waiting for Sunday at 1 p.m.

That doesn’t mean open houses are useless — just misunderstood. They serve three legitimate purposes:

  1. Exposure and accessibility. They make your home easy to see for unrepresented buyers or curious neighbors who may spread the word.
  2. Feedback. They can help gauge how your home stacks up against current competition.
  3. Networking. They give agents a chance to meet potential clients — which helps the agent’s pipeline more than your sale price.

The reality is this: according to NAR research, less than 3 percent of homes nationally sell directly from an open house visit. In most cases, the buyer who ends up purchasing your home viewed it privately through their agent, not while juggling shoe covers on a Sunday afternoon.

Local Perspective

In the St. Louis metro area, open houses still draw traffic — but not always buyers. Especially in areas like Kirkwood, Crestwood, and Webster, many attendees are neighbors, future sellers, or casual browsers looking for ideas.

The true selling happens long before the sign goes in the yard: high-quality photos, digital marketing, pricing strategy, and proactive outreach through the MLS and buyer networks. That’s what generates the calls and private showings that actually close deals.

If your agent recommends an open house, that’s fine — it can be one piece of a larger marketing plan. Just know it’s not the silver bullet. The goal isn’t to fill your foyer with foot traffic; it’s to reach qualified buyers where they’re already looking — online, through their agent, or via targeted marketing.

Think of an open house as a bonus, not a strategy. It’s frosting — not the cake.

Selling Soon?

Let’s build a marketing plan that goes beyond cookies and sign-in sheets. I’ll show you what really works in the real St. Louis market — digital strategy, staging impact, pricing precision, and presentation that pops online and in person.

Karen Moeller, REALTOR®
MORE, REALTORS®
📞 314-960-1951 c    314-678-7866 o
📧 Karen.Moeller@STLRE.com
🌐 STLKaren.com

About the Author:
Karen Moeller is a St. Louis–based REALTOR® with MORE, REALTORS®, known for her blend of insight, humor, and heart.
A Kirkwood local, data nerd and design enthusiast, she helps buyers and sellers make smart, confident moves across the metro area—always with a touch of humor and humanity.


Real Estate Mythbusters: “I’ll Save Money Without an Agent”…..Why DIY Selling Costs More Than It Saves

It sounds simple: skip the agent, skip the commission, keep more money. In practice, the For Sale by Owner (FSBO) route often costs sellers time, money, and peace of mind — and usually nets less than they expect.

The Hype

On paper, the math looks tempting. Why pay a percentage when you can put up a sign, post online, and wait for offers? The problem: that commission also covers massive marketing reach, pricing expertise, negotiation, and risk management — the exact places where DIY sellers tend to lose ground.

The Reality

Independent surveys consistently show that FSBO homes sell for less than agent-assisted properties. The latest national data puts the median FSBO sale price tens of thousands below that of homes listed with a REALTOR®.

Many sellers believe they can bridge that gap by listing their home themselves on public real-estate websites. And while those platforms do allow owners to upload a listing, visibility isn’t the same as exposure.

Self-posted listings often appear in separate sections or filters that most consumers and agents don’t regularly check. Meanwhile, homes entered through the local MLS are automatically syndicated across hundreds of connected sites, mobile apps, and brokerage networks — the digital equivalent of placing your listing on every major stage instead of one corner of the internet.

Even when a self-uploaded listing is technically online, it rarely benefits from the professional photography, pricing accuracy, marketing strategy, and syndication power that come with full MLS representation. The result is a home that’s visible, but not truly competitive.

Add to that:

  • Pricing pitfalls: Without real-time data, many sellers overprice (scaring buyers) or underprice (leaving money on the table).
  • Negotiation blind spots: Inspection credits, appraisal gaps, financing timelines — these are where thousands can quietly disappear.
  • Liability risk: Missouri contracts, disclosures, and contingencies are legally binding. A missed clause or misunderstood term can cost more than any commission ever would.

Around St. Louis, the listings that sell fastest and closest to list price tend to combine accurate pricing, strong presentation, and full digital exposure from day one. That’s less about luck and more about strategy — the kind of structure a seasoned REALTOR® provides.

Selling a home isn’t about avoiding costs; it’s about maximizing net and minimizing risk. Talk to a professional before you assume you can’t afford one — you may find the better question is, Can I afford not to?

 

Thinking about Selling?

Let’s run the numbers — no pressure. I’ll show you realistic pricing, estimated net proceeds, and a marketing plan that reaches the buyers who are actually writing offers.

Karen Moeller, REALTOR®
MORE, REALTORS®
📞 314-960-1951 c    314-678-7866 o
📧 Karen.Moeller@STLRE.com
🌐 STLKaren.com

About the Author:
Karen Moeller is a St. Louis–based REALTOR® with MORE, REALTORS®, known for her blend of insight, humor, and heart.
A Kirkwood local, data nerd and design enthusiast, she helps buyers and sellers make smart, confident moves across the metro area—always with a touch of humor and humanity.


Real Estate Mythbusters: “Spring Is the Only Time to Sell” — Debunking the Market-Timing Obsession


The Spring Real Estate Market Myth

Every year, right around Valentine’s Day, someone says it: “We’ll wait until spring to list — that’s when everyone buys.”

It sounds logical. The grass is greener, flowers bloom, and families want to move after the school year.
But in reality, this well-worn belief doesn’t hold up in the St. Louis market.
Spring might be busy, but it’s not the only season that sells homes — and in many cases,
it’s not even the best one.

The Hype

For decades, national media and marketing campaigns have painted spring as the holy grail of home-selling.
It’s easy to see why: curb appeal peaks, buyers feel energized, and listings flood the market.

But that surge is a double-edged sword. When everyone lists at once, inventory balloons — and your home
competes with dozens of others. The result? Buyers have more choices, sellers have less leverage,
and “perfect timing” can start to look pretty average.

The Reality

In St. Louis, housing activity runs on local rhythms, not the national script.

Data from MARIS (Mid-America Regional Information Systems) shows that homes listed
in late summer or early fall often sell faster and closer to asking price than spring listings.
Why? Less competition, more serious buyers, and fewer “let’s-just-see” showings.

Winter can also surprise sellers — especially in markets like Kirkwood, Webster, and Maplewood where
low inventory creates pent-up demand. Motivated buyers are still out there, scrolling listings in
December with hot cocoa in hand. If your house shines online, season matters far less than presentation
and pricing.

And here’s something even seasoned homeowners forget: relocation moves, job changes, downsizing,
and new construction timelines happen year-round. The market never really “closes.”

Local Insight

In neighborhoods like Glendale, Crestwood, and St. Charles County,
well-priced homes have been known to spark bidding wars in February — and sit quietly in April
when the crowd gets noisy. I’ve seen sellers who waited for “spring magic” end up chasing price
reductions while their neighbor’s February listing closed with multiple offers.

The Takeaway

Timing helps, but strategy wins. The best time to sell is when your home looks
its best, inventory in your area is light, and your personal timeline aligns — not when the
calendar says tulips should bloom.

If your home is photo-ready in January, list in January. If it takes until June, great.
What matters most is preparation, pricing, and positioning — not superstition.

Thinking about Selling?

Let’s build your custom strategy around your goals — not a myth about the calendar. I’ll analyze your neighborhood’s seasonal trends, study buyer activity, and help you decide when your home will make the biggest splash (and profit).

Karen Moeller, REALTOR®
MORE, REALTORS®
📞 314-960-1951 c    314-678-7866 o
📧 Karen.Moeller@STLRE.com
🌐 STLKaren.com

About the Author:
Karen Moeller is a St. Louis–based REALTOR® with MORE, REALTORS®, known for her blend of insight, humor, and heart.
A Kirkwood local, data nerd and design enthusiast, she helps buyers and sellers make smart, confident moves across the metro area—always with a touch of humor and humanity.


Real Estate Mythbusters: “New Construction = No Problems” — The Hidden Headaches Behind a Brand-New Home


The Myth of the Perfect New-Build Home

Few things feel more exciting than walking through a brand-new home. Fresh paint. Perfect grout lines.
Not a fingerprint on the fridge. For many buyers, it’s the dream — a house no one has ever lived in,
with that new-home smell and the promise of zero surprises.

But here’s the myth worth busting: new construction doesn’t mean problem-free.
It just means different problems.

The Hype

When buyers hear “new,” they often picture worry-free living — no leaky roofs, no ancient HVAC systems,
no mid-century electrical panels lurking in the basement. And while that’s mostly true, “new” can also mean untested.

In the St. Louis metro area, where many new homes are built on tight schedules and slim margins,
issues like rushed finishes, settlement cracks, or warranty confusion can pop up long before
the first anniversary of move-in.

The Reality

A brand-new home is built by humans — and sometimes by a rotating crew of subcontractors working
on multiple projects at once. Even reputable builders have occasional misses: misaligned cabinets,
HVAC balancing issues, grading problems that lead to water pooling.

Then there’s the paperwork minefield. Many buyers assume the builder’s warranty covers “everything.”
In reality, most warranties are limited — they’ll cover structural components and systems for a set period,
but rarely cosmetic or workmanship issues after the first year.

And inspections? Skipping one is a rookie mistake. A private inspector can catch what
the municipal inspector may overlook — things like missing attic insulation, reversed wiring,
or improper drainage that only reveals itself after the first big St. Louis rain.

Local Perspective

Across West County and St. Charles County, we’ve seen a surge in new-build demand,
especially in developments like Wyndgate, Briarchase, and Miralago Estates.
Buyers are lining up early, locking lots, and sometimes signing before the foundation is poured.

That excitement can lead to tunnel vision — assuming “brand new” equals “bulletproof.”
But local data (and experience) show that warranty calls and punch-list issues are part
of nearly every new-home journey.

And here’s the big one: always bring your REALTOR® with you before you ever
step foot into a model home or meet with the builder’s representative. That friendly sales rep
works for the builder — not for you. Once your name and contact info hit their visitor log,
some builders restrict outside representation. Having your agent involved from the very beginning
ensures your interests are protected, your questions are documented, and your leverage is intact
from the first conversation.

The Takeaway

A new home can absolutely be a great investment — but it’s not a shortcut past maintenance or oversight.
Treat it like any other purchase: verify, inspect, document, and involve your own representation early.

Your REALTOR® isn’t just there for closing day; they’re your advocate through every blueprint change,
inspection walkthrough, and warranty question. Because in real estate, “new” doesn’t mean flawless.
It just means the story’s still being written.

Building Soon?

Let’s make sure your new-home excitement doesn’t turn into new-home regret. I’ll help you navigate builders, inspections, and warranties so you can move in confident — not cautious.

Karen Moeller, REALTOR®
MORE, REALTORS®
📞 314-960-1951 c    314-678-7866 o
📧 Karen.Moeller@STLRE.com
🌐 STLKaren.com

About the Author:
Karen Moeller is a St. Louis–based REALTOR® with MORE, REALTORS®, known for her blend of insight, humor, and heart.
A Kirkwood local, data nerd and design enthusiast, she helps buyers and sellers make smart, confident moves across the metro area—always with a touch of humor and humanity.


Real Estate Mythbusters: “Buy Now, Refinance Later” — The Fairy Tale That Needs a Reality Check

If you’ve toured a home lately, you’ve probably heard it: “Don’t worry about the rate — you can always refinance later.”

It’s catchy, comforting, and — unfortunately — a little too convenient.

The “buy now, refinance later” pitch became the industry’s favorite lullaby as rates rose. It was meant to calm nervous buyers, but it’s drifted into wishful thinking disguised as strategy.

The Hype

The logic goes like this: get in the market now, build equity, and when rates drop (soon!), you’ll simply refinance and cut your payment. Easy math, right?

But that promise assumes a crystal ball. Rates don’t follow wishes — they follow inflation, employment, and global economics. And while refinancing can absolutely make sense when conditions align, it isn’t a guaranteed life raft.

The Reality

Refinancing costs money — typically 2–5 percent of the loan amount in closing costs. You’ll need to qualify again under whatever credit standards exist at that time.
If property values dip or you bought near the top of your budget, your equity cushion could vanish, making it harder — or impossible — to refinance.

Even if rates do drop, you may not save as much as you think. For many St. Louis buyers, the break-even point after closing costs might take several years to reach. If you sell or move sooner, those “savings” never materialize.

The truth? “Refinance later” isn’t a plan — it’s a possibility.

What Smart Buyers Are Doing Instead

Savvy buyers today run the math for today’s rates, not tomorrow’s. They buy homes that fit both their lifestyle and their monthly comfort zone right now.

They’re also exploring creative (and responsible) tools — temporary rate buydowns, seller credits, or slightly smaller homes in prime locations — to make the numbers work without banking on future luck.

A home should be a decision built on stability, not speculation.

Buy because it makes sense for your life — not because you’re betting on what the Fed might do six months from now.

If rates drop later? Great. You’ll be in a strong position to take advantage of it.
If they don’t? You’ll still be living in a home that fits your world, not your wish list.

Ready to Buy Smart?

Let’s talk about your goals, your comfort zone, and the strategy that actually works in the real St. Louis market. I’ll help you cut through the noise, crunch the numbers, and make a move that makes sense — now and later.

Karen Moeller, REALTOR®
MORE, REALTORS®
📞 314-960-1951 c    314-678-7866 o
📧 Karen.Moeller@STLRE.com
🌐 STLKaren.com

About the Author:
Karen Moeller is a St. Louis–based REALTOR® with MORE, REALTORS®, known for her blend of insight, humor, and heart.
A Kirkwood local, data nerd and design enthusiast, she helps buyers and sellers make smart, confident moves across the metro area—always with a touch of humor and humanity.


Are AI Home Values All Hype? Why St. Louis Still Needs a Human Touch

Everywhere you look, there’s a new “AI-powered” home-value tool promising to tell you what your property is worth before you’ve even finished your morning coffee. Just type in your address and, like magic, you’ve got a number. It feels efficient, even futuristic.

But here’s the truth: those instant valuations might be sleek, but they’re often missing the very thing that makes real estate human — context.

The algorithms behind these estimates pull from public data, recent sales, and square footage, but they can’t sense the difference between updated and well-loved versus 1970s time capsule. They don’t know that the home across the street has an unfinished basement or that your block backs to a quiet park rather than a busy road.

They also can’t interpret the quirks that make the St. Louis market so unique. In neighborhoods like Kirkwood, Webster, and Maplewood, values can swing tens of thousands of dollars within just a few blocks. The architecture shifts, the school boundaries change, and buyer emotions—let’s be honest—don’t always follow spreadsheets.

Condition, timing, and presentation matter just as much as comps. A perfectly lit kitchen or fresh exterior paint can change perception in ways a formula will never grasp. The market also moves in micro-moments: what happened in Crestwood last week might not happen again this week.

Real estate pricing is part science, part strategy, and part intuition. That’s where human expertise comes in. A skilled agent doesn’t just read data—they interpret it. They understand buyer psychology, neighborhood rhythm, and what truly motivates offers.

That blend of analytics, empathy, and experience is what brings accuracy—and heart—to a valuation. It’s why “smart tech” can assist but not replace seasoned professionals who walk the streets, tour the homes, and listen to what buyers are really saying.

AI has its place, but it’s not the full story. In a market as textured and varied as St. Louis, experience still outperforms automation every time.

So before you let a computer tell you what your home is worth, talk to someone who knows the neighborhoods, studies the trends, and understands that your home’s story can’t be summed up in a single number.

Thinking About Selling?

Curious what your home would really sell for in today’s market?
Let’s dig deeper than the algorithm. I’ll combine the numbers, the narrative, and the nuance—so you can price with confidence, not guesswork.

Karen Moeller, REALTOR®
MORE, REALTORS®
📞 314-960-1951 c    314-678-7866 o
📧 Karen.Moeller@STLRE.com
🌐 STLKaren.com

About the Author:
Karen Moeller is a St. Louis–based REALTOR® with MORE, REALTORS®, known for her blend of insight, humor, and heart.
A Kirkwood local, data nerd and design enthusiast, she helps buyers and sellers make smart, confident moves across the metro area—always with a touch of humor and humanity.


Pumpkin Spice and Property Lines: The Real Reason Neighbors Argue in Fall

When the air turns crisp and pumpkin-spice lattes make their annual comeback, another seasonal ritual quietly unfolds across St. Louis neighborhoods: the boundary dispute. Yes, October is the month when falling leaves, overhanging branches, and the great “whose tree is that?” debate takes center stage.

Why Fall Brings Out the Turf Wars

Blame it on the leaves—or the timing. As summer ends, more homeowners turn their attention outdoors, tackling gutters, fences, and yard cleanup. That’s when property lines get a little fuzzy. One neighbor trims the branches hanging over their fence; another rakes leaves from a tree technically rooted next door. Add in a shared fence in need of repair, and suddenly things feel less Norman Rockwell and more Hatfields and McCoys.

Missouri Law in a Nutshell (or an Acorn)

Here’s the gist under Missouri property law:

  • Tree ownership depends on where the trunk sits. If it’s on your side of the line, it’s your tree—even if the branches shade your neighbor’s yard.
  • Encroaching branches or roots can legally be trimmed back to the property line—but with care. If you harm the health of the tree, you could be liable for damages.
  • Shared fences usually fall under local ordinances. In places like Kirkwood or Webster Groves, both neighbors often share maintenance responsibility if the fence is right on the line.

When in doubt, a quick check with your local municipality’s Public Works or Building Department can save you a lot of awkward driveway conversations.

Keeping Peace Among the Pumpkins

A little communication goes a long way. Before you grab the trimmers, talk to your neighbor. Offer to split costs, share mulch, or make a Saturday cleanup a joint effort. It’s amazing how fast irritation fades when paired with apple-cider doughnuts.

If a dispute escalates, skip the drama and call in the pros—surveyors, mediators, or even your title company—before it turns into a legal thriller no one wants to star in.

In older St. Louis neighborhoods—think Kirkwood, Maplewood, University City—property lines can date back more than a century. That means what looks like yours may actually straddle a long-forgotten boundary. A modern survey is the best “fall cleanup” investment you can make, especially before selling or fencing.

The truth is, most neighbor disputes aren’t about land—they’re about respect. Understanding your rights (and keeping your cool) turns potential friction into friendly cooperation.


🏠 All Aboard for Change: How the Kirkwood Train Station Renovation Could Boost Downtown Property Values

If you’ve driven through downtown Kirkwood lately, you’ve probably noticed the fencing, cranes, and construction buzz surrounding the historic Kirkwood Train Station. What looks like disruption is actually a once-in-a-generation investment … and one that’s likely to pay dividends for both the city and its homeowners.

🚆 From 1893 to 2026: A Legacy in Motion

Built in 1893, the Kirkwood Station has long been more than a train stop. It’s been a community landmark — a place where families greeted returning college kids, commuters caught the Amtrak to Chicago, and visitors got their first glimpse of Kirkwood’s small-town-with-soul charm. It’s also one of the busiest Amtrak stations in Missouri, serving roughly 40,000 passengers a year and staffed entirely by local volunteers.

After decades of heavy use and minimal modernization, the station is finally getting the TLC it deserves. The $5.6 million restoration project, launched in early 2025, includes:

  • A new slate and copper roof plus reconstructed cupola
  • Geothermal HVAC and updated fire suppression systems
  • ADA-compliant restrooms and accessibility upgrades
  • Restored woodwork, new windows, and doors
  • A rebuilt east-side covered platform and redesigned plaza

A temporary station opened for passengers on June 10, 2025, and completion is anticipated by June 2026, according to the Kirkwood Public Services Department.

💰 Why Renovation Matters for Real Estate

Public investment on this scale tends to ripple outward. Studies by the National Trust for Historic Preservation show that historic restoration often boosts nearby property values by 5–20 percent, largely because it improves neighborhood aesthetics and civic pride while drawing new foot traffic and businesses.

In Kirkwood, those benefits will be amplified by location: the station anchors a walkable downtown already prized for its boutiques, restaurants, and Saturday farmer’s market. Add a fully restored historic gateway, and the whole district gets a visual and emotional upgrade.

Buyers today are also drawn to walkability and connectivity. A renovated Amtrak stop within steps of cafes, schools, and City Hall enhances that “15-minute lifestyle” that younger buyers and empty-nesters alike crave. And for sellers, it’s proof that the city is actively reinvesting in its core — a major selling point for any listing nearby.

🧱 The Short-Term View: Dust and Detours

Of course, any project of this size comes with some temporary headaches. Parking near the station — including the lot by 4 Hands and Peacemaker — is closed through late fall 2025. Construction noise and downtown congestion may test local patience. But once completed, those same improvements will translate to smoother traffic flow, new public plazas, and an overall boost in curb appeal.

For homeowners planning to sell before construction wraps, there’s an opportunity to market “the before” — painting the picture of what’s coming. Highlight walkability, proximity to civic investment, and the promise of a revitalized streetscape. Buyers love a neighborhood with upward momentum.

🌟 A Signal of Confidence

Kirkwood’s station restoration isn’t just a facelift; it’s a signal of confidence. In a time when many cities defer maintenance, Kirkwood is doing the opposite — preserving its history while investing in its future.

That blend of tradition and progress is exactly what continues to make Kirkwood one of St. Louis County’s most desirable places to live — and what keeps its real estate market so remarkably resilient.

💬 Final Thought

Real estate isn’t just about square footage — it’s about story. And Kirkwood’s story just added a brand-new chapter.

📣 Local Expert Call to Action

As a Kirkwood resident and REALTOR® who calls this community home, I’ve seen firsthand how projects like this shape our market — and our sense of place. Whether you’re dreaming about a downtown condo with train-station charm or debating if now’s the time to list your Kirkwood home, I can help you make a move that feels as smart as it does personal.

Let’s talk about your goals and where they fit into Kirkwood’s next chapter.



 

Disaster Gentrification in St. Louis: What Buyers & Sellers Should Know

For weeks after the winds died down on May 16, 2025, the St. Louis tornado left more than just rooftops shattered and trees uprooted – it cracked open the hidden workings of our housing market.

Meet Denise Harris (name changed for privacy). She spent the afternoon of the storm standing in her Walnut Park living room as a brick chimney collapsed sideways, before walking out to the curb and watching three men in out-of-state plates stop by: “You ready to sell?” they asked.

For families like Denise’s, the trauma is immediate. But for the market, something else is happening: what experts call disaster gentrification. Investors, speculators, and out-of-state buyers are circling damaged properties and “heirs’ property” homes – often at deep discounts – while thousands of residents remain displaced.

Here’s what buyers and sellers in the St. Louis market need to understand, empowered by data and anchored in human experience.


What the Data & Reality Show

  • On May 16, 2025, a tornado with winds up to 152 mph struck parts of St. Louis, damaging roughly 5,000 structures and causing an estimated $1.6 billion in property damage.

  • A major disaster declaration was approved (DR-4876 for May 16) that unlocked federal funding for St. Louis and surrounding counties.

  • The city reports that the tornado impacted more than 10,000 buildings in some estimates.

  • The city’s tax collector postponed four scheduled real-estate tax sales in 2025 (about 1,264 parcels) to October 14 to give homeowners breathing room.

  • Legal complexity: Families inheriting property without wills (“heirs’ property”) often lack clear title, making them vulnerable to acquisition.


How This Plays Out on the Ground

Picture this:

  • A longtime homeowner, Ms. Harris, now lives in a motel paid for by relief, while her house sits tarp-covered and unoccupied. Her phone rings: “We’ll take it for 40% of market.” Meanwhile…

  • Across the street, a Midwest investor flips the property for a rent-to-own line as soon as the insurance claim settles.

  • In nearby blocks, heirs who lost a parent and now share ownership of a battered home argue over whether to sell – title isn’t clear, the family lacks funds for repair, and they’re hundreds of miles away.

These micro-stories are the new reality for many neighborhoods in north St. Louis.

That matters for buyers and sellers because the usual rules of “neighborhood fundamentals” are being bent by post-disaster dynamics.


What Buyers Should Know

  • Opportunity plus caution: Damaged homes may sell at steep discounts – especially those flagged “unsafe to occupy” or needing major repair. That’s a potential value play.

  • Additional risk: These properties often carry higher repair/insurance liabilities, possible demolition orders, cloudy title (especially heirs’ property), or unclear zoning/ownership status.

  • Neighborhood flux: With damage, delayed repairs, or investor acquisition, the composition of the neighborhood (owner-occupied vs. rental) may shift, affecting long-term stability.

  • Ethical investing counts: Buyers who come in with community interest (rehab, rent responsibly, keep ownership local) not only avoid reputational risk – they often unlock better value and goodwill.


What Sellers Should Know

  • Your timing is key: If you own in a storm-affected zone and are ready to move, you may be in a sweet spot of interest – buyers are scanning for these “hidden gem” properties.

  • Don’t undervalue your story: Your home isn’t just “damaged” – there’s value in its rebuild potential, your neighborhood’s strengths, and the community you’ve helped sustain.

  • Choose your buyer wisely: If an investor comes knocking, ask about their plan: Will they rehab for owner-occupants or rent short-term? Their intentions affect the next-door value and your legacy.

  • Leverage the delay: With the city postponing tax sales and relief programs in place, you can use the time to strengthen your position, document damage, clarify title, and present the best narrative.


What’s Shaping the Policy & Market Landscape

  • The state of Missouri advanced a relief bill of $100 million+ for disaster-aid in St. Louis; language includes emergency housing assistance & tax credits for deductibles.

  • The city’s collector warned of “predatory practices” targeting homeowners in tornado-affected zones.

  • Heirs’ property – without clear title – is particularly vulnerable to acquisition, especially when the heirs live out of state or cannot manage repairs themselves.

  • Tax-sale postponements slow one form of wholesale acquisition, but the playing field is still shifting fast.


Putting It All Together: Your Game Plan

For Buyers:

  • Leverage your agent to check title issues, heirs’ property status, insurance history, demolition/repair logs, and neighborhood rebuild plans.

  • Consider neighborhoods not just on current price but on post-disaster potential: access to transit, schools, parks, and local infrastructure matter now more than ever.

  • Bring patience and a long view – true flips may take longer in these zones; the risk is reward-dependent.

For Sellers:

  • Don’t let “damage” be your only story. Highlight your neighborhood’s underlying strengths: how long you lived there, what’s nearby, upgrade potential, etc.

  • Use the delay in tax sales and relief programs to your advantage: document everything, prepare your disclosures, and market smart.

  • Pick your buyer with an eye on legacy: someone who will rehab and own – rather than just rent-strip and flip – may send better ripples into your resale market.


Why This Matters for the St. Louis Market

In St. Louis, many of the neighborhoods hardest hit by the storm overlap with areas that have seen decades of disinvestment. That means the current moment is both precarious and full of possibility.

  • Precarious because longstanding homeowners have fewer buffers, heirs’ property issues abound, and the risk of displacement is real.

  • Full of possibility because ethical investment, community-centric rehab, and smart policy can reset the value proposition for neighborhoods – benefitting both buyers and sellers.

In short: If the last decade was about fixed-zip code assumptions, this one is about what happens after the storm. And you want a strategy aligned to that.


Bottom Line

This is not business as usual. The tornado didn’t just rip off shingles – it shifted the rules of engagement in some parts of St. Louis. Whether you’re buying or selling, you need context, clarity, and a realtor who knows the terrain.

That’s where I come in. I’m Karen Moeller with MORE, REALTORS® – I bring heart & hustle to every deal. If you’re wondering what this all means for your property, your next listing, or your investment plan in the St. Louis region – let’s talk.

Let’s turn disruption into opportunity – smart, ethical, and St. Louis style.


🏡 Unlocking the Bonus Unit: How St. Louis’s Zoning Makeover Could Mean Big Gains for Homeowners & Investors

For the first time in decades, the city of St. Louis is rewriting its zoning playbook — and this change could quietly reshape how we live, build, and invest in the Gateway City.

This isn’t just bureaucratic shuffle. It might be a property-value accelerator in plain sight.

What’s Changing

In July 2025, the Board of Aldermen passed Board Bill 60 (BB 60), an ordinance effective September 29, 2025, which amends the Zoning Code to define, permit, and regulate accessory dwelling units (ADUs). Specifically, it allows both attached and detached ADUs by-right in all residential zones in the City — no special variance needed just to add a little rental unit or guest house.

Meanwhile, in February 2025 the city adopted the Strategic Land Use Plan (SLUP), which sets the block-by-block vision for future land-use, density, mixed-use, and housing flexibility in the City.

Together, BB 60 + the SLUP form the policy backbone of the city’s real estate pivot: more housing types, more flexibility, and more potential opportunity.

In practical terms: homeowners may soon have more flexibility to use their property the way life actually works today — whether that means multigenerational living, a home office with a separate entrance, a rentable backyard cottage, or a built-in investment hedge.

Why It Matters

For Sellers:

If your property sits on a lot large enough for an ADU or conversion, that’s an instant selling point. You can market: “ADU-eligible lot” rather than just “big backyard.” Buyers love future potential, especially when zoning supports it.

For Buyers:

ADUs open doors (literally and financially). You can offset your mortgage with rental income, build a private space for family members, or future-proof your home for aging-in-place — all while living in neighborhoods once constrained by single-family-only zoning.

For Investors:

This is your green light to re-imagine the St. Louis investment model. Small infill projects, cottage conversions, creative rehabs now have new legs. Investors who understand these zoning shifts ahead of the curve will be the ones buying tomorrow’s bargains today.

The Bigger Picture

St. Louis isn’t acting in isolation. Cities like Minneapolis, Portland, and Kansas City have already embraced more flexible zoning to address housing shortages. But the difference here? The City of St. Louis’s neighborhoods are filled with historic charm and large urban lots — making it a perfect match for the ADU trend if done thoughtfully. Additional context: the SLUP lays the foundation, and zoning reform (like BB 60) carries the action.

With inventory still tight and prices slowly creeping upward across the metro, the timing couldn’t be better. Supply relief and a potential value boost? That’s real-estate speak for “win–win.”

What Homeowners Should Do Now

  1. Check your zoning. Use the City’s Planning & Urban Design Agency site to look up your property classification and lot dimensions to see if ADU is viable.
  2. Talk to a pro. Before you add a unit or start dreaming about rental income, consult your REALTOR® and a local zoning/planning expert.
  3. Think long-term value. Even if you’re not ready to build the ADU now, you can note “ADU-eligible” in your future listing — it becomes a hook for buyers.
  4. Stay tuned. The zoning code overhaul (via ZOUP) is ongoing, and new draft maps are expected in the next 12–18 months under the SLUP’s implementation framework.

The Bottom Line

The next wave of real-estate opportunity in St. Louis may not come from the newest subdivision — but from backyards and garages of homes already here.
For homeowners: it’s a chance to rethink space.
For investors: a reason to re-run the math.
And for the city? Maybe, just maybe, a new chapter in keeping St. Louis’s historic neighborhoods alive, adaptable, and full of possibility.


The $150K Lesson: What One Out of State Investor Learned the Hard Way in St. Louis 💸

If you’ve ever sat through a weekend “get rich with real estate” seminar, you’ve probably heard this pitch:
St. Louis is the affordable Midwest market with strong cash flow, stable renters, and easy entry points.

And for many investors, that sounds like the perfect recipe for a better retirement, a nest egg for the family, or a shot at financial freedom.

But here’s the truth: without the right guidance, St. Louis can turn from opportunity into nightmare—fast.

This is the real story of one out-of-state investor who trusted the hype, bought “off market” without local representation, and walked straight into a $150,000 mistake.

🎯 The Investor’s Dream

My client is a hard-working man in his mid-fifties living on the East Coast. Like many in his shoes, he was looking for a way to build long-term wealth and provide for his family.

He heard what countless others are told: “St. Louis is the place to buy.”

So he jumped in, wiring $150,000 for his first turnkey rental property.

  • No Realtor® commissions (because it was an “off market” deal).
  • A property management company already lined up.
  • Fresh-looking siding and new stainless steel appliances.
  • Promises of strong rent and easy passive income.

It looked like the perfect start.

🚨 The Reality Check: What Went Wrong

Within months, the shiny promises started peeling away—literally.

  • Bad Tenants + Weak Management
    The property management company was unresponsive. Their “repairs” were more about lipstick on a pig than real fixes. Within seven months, the tenants had to be evicted for nonpayment.
  • Vacancy = Higher Risk
    During the turnover period, his brand-new furnace and stainless appliances were stolen. A stolen car was even dumped in the backyard.
  • Neighborhood Surprises
    He installed cameras only to discover neighbors using his electrical outlets, kids climbing his trees, and strangers cutting through his property daily.
  • The Siding Illusion
    That “new siding” from the distance photos? Up close, it was a patchwork of leftover pieces, spray-painted to match.
  • The Pricing Bombshell
    When we pulled records, I had to deliver devastating news: the property had been on the market for months with no takers. The listing was canceled, only to close seven days later—with him paying tens of thousands more than the previous asking price.

❓ Why Do Out-of-State Investors Get Burned in St. Louis?

St. Louis is a complex market. Its very strengths—affordability, diverse neighborhoods, investor-friendly pricing—are what attract both legitimate buyers and predatory operators.

Here are the common traps:

  1. “Off Market” Doesn’t Mean Better
    It often means no MLS data, no comps, and no protection.
  2. Neighborhood Nuance
    St. Louis is a block-by-block city. One street may be a rental goldmine; the next could be plagued with vacancy and crime.
  3. Conflict of Interest in Management
    Some turnkey sellers recommend (or own) the management company—so they’re getting paid twice, while the investor absorbs the risk.
  4. Compliance Costs
    From municipal occupancy inspections to lead-safe rules, new investors often underestimate the true cost of staying compliant.

🎤 But Wait—Do These Seminars Ever Work?

Here’s the truth: the people on stage running these weekend investor bootcamps? Many of them really are successful investors.

So yes—can it work? Absolutely.
But here’s the difference:

  • They know how to vet properties, management companies, and contractors.
  • They’ve built teams who protect their money when they invest out-of-state.
  • They understand the neighborhoods where they’re buying—sometimes because they’ve lived there or studied the market for years.

You, the brand-new investor? You don’t have those systems yet. And that’s where the danger lies.

They may be friendly. They may seem incredibly helpful. But at the end of the day, they don’t protect you if the deal goes sideways.
Their bank account doesn’t take the hit—yours does.

Think of it this way: watching a celebrity chef on TV might inspire you to try soufflé at home. But if you don’t know how to separate the eggs or preheat the oven correctly, you’re more likely to end up with a collapsed mess than a five-star dessert.
It’s not that soufflé doesn’t work. It’s that you need the skill and support before you can pull it off.

🧮 The Numbers Have to Work (“The Math Has to Math”)

One of the biggest mistakes new investors make is treating their first property like an emotional purchase.

They fall in love with the idea of passive income. They get excited by the photos. They want to believe the pitch.

But here’s the reality: real estate investing is a numbers game.

  • If the rent doesn’t cover your mortgage, taxes, insurance, and reserves, it’s not a deal.
  • If the rehab budget is too low to fix the real problems, it’s not a deal.
  • If you can’t see a path to positive cash flow in the first year, it’s not a deal.

That’s why I tell my investor clients: “The math has to math.”

Once the numbers line up, then it’s time to pull the trigger. That first successful deal becomes the foundation for many more. But you’ve got to have the confidence that the person you’re working with is truly interested in your success—not just in selling you a property.

🏘️ Why Having a Realtor Who’s Also an Investor Matters

Here’s where my perspective comes in: I’m not only a Realtor® in St. Louis—I’ve personally owned rental properties and flipped homes for profit.

That means I don’t just run the numbers on a spreadsheet; I’ve lived what it means to handle tenants, manage contractors, and make (or lose) money on a deal.

When I walk a property, I’m looking at it through both lenses:

  • As a Realtor® trained to protect your legal and financial interests, and
  • As an investor who knows the difference between a money-maker and a money pit.

That combination is exactly what was missing in my client’s first purchase—and it cost him dearly.

📊 St. Louis Investor FAQs

Q: Is St. Louis still a good place to invest in 2025?
A: Absolutely—if you’re strategic. Properties priced right in stable neighborhoods still deliver strong returns. The key is local expertise and due diligence.

Q: Can’t I just trust a property manager recommended by the seller?
A: That’s like asking a used car dealer to pick your mechanic. Always interview multiple managers and ask for references from current clients.

Q: How do I know if I’m overpaying?
A: A Realtor® with access to MARIS MLS can pull comps, rental histories, and days-on-market data that “off market” sellers won’t show you.

✅ How to Avoid a $150K Mistake

If you’re considering buying in St. Louis, here’s your investor safety checklist:

  • Work with a Realtor® who understands investing firsthand. Not just someone who sells houses, but someone who’s owned them, managed them, and flipped them.
  • Get independent inspections. Don’t trust seller-provided reports.
  • Check neighborhood trends. Look at vacancy rates, crime reports, and appreciation patterns.
  • Verify rent comps. Use MLS data and public records, not seminar slides.
  • Budget realistically. Factor 10–15% vacancy/maintenance—not the 2% “pro forma” number often pitched.


📝 Final Word

St. Louis offers incredible opportunities for investors—but it’s not a city you can buy into blindly.

For my client, the difference between a solid portfolio and a six-figure mistake came down to one choice: he had no one protecting his interests.

If you’re thinking about investing here, don’t let your first $150K be a tuition payment in the school of hard knocks.

👉 Thinking about investing in St. Louis?

I’ve worked with first-time investors, out-of-state buyers, and seasoned pros alike. Before you buy, let’s talk strategy, neighborhoods, and numbers—so your story ends with cash flow, not caution tape.
Karen Moeller
Karen Moeller
STLKaren.com
Karen.McNeill@STLRE.com
314.678.7866

What Happens When You Let a Call Center Sell Your Castle?

A Satirical Look at Cut-Rate Real Estate Models—and Why Smart Agents Still Matter


[Opening: Observational Humor with a Mission]

You ever notice how people will spend hours reading Amazon reviews for an $18 waffle maker but choose a real estate agent—or worse, skip one entirely—because “the website made it easy”?

Lately, a growing number of online platforms are pitching a new real estate model: a one-stop shop where you can get pre-approved, pick a house, choose an agent, and close the deal without ever leaving your couch—or, let’s be honest, putting on pants.

It sounds convenient. Until you realize the person helping you buy your largest financial asset may have been promoted from the help desk yesterday and lives in a time zone that doesn’t believe in basements, sump pumps, or radon.


Scene 1: “The All-In-One Deal… Minus the Agent Who Knows What a Sewer Lateral Is”

These bundled real estate services offer a tidy little box: one login, one dashboard, one streamlined experience. And sure, that feels efficient—until the person guiding your six-figure transaction can’t pronounce “Creve Coeur” and thinks “gingerbread trim” is a seasonal Starbucks drink.

Buying or selling a home in St. Louis, especially one built before the invention of Google Maps, takes more than an app. It takes a human who knows the difference between a cracked cast iron stack and a charming “vintage detail.”


Scene 2: “When Your Agent Is Also Your Loan Officer and Your Therapist (Sorta)”

In these systems, you’re often assigned an agent as part of the package—someone who may or may not be local, experienced, or even aware your state has lead-based paint disclosures. You didn’t interview them. You didn’t choose them. But hey, they’ve got a headshot and a star rating!

Meanwhile, a full-time local agent actually knows how to walk a property with you. They’ve seen leaning foundations, flood-prone neighborhoods, and that one street where every third home has mysteriously caught fire. Twice.


Scene 3: “The One-Stop-Shop… Stops at ‘Real Insight’”

Let’s be honest: convenience is great—for lunch delivery. Not so much for multi-hundred-thousand-dollar decisions.

When your only point of contact is a rep juggling 42 clients from a shared spreadsheet, what gets missed?
— The offer deadline hidden in private remarks
— That school district boundary line that cuts through your street
— The fact that the “renovated bathroom” is just peel-and-stick tile and misplaced hope

Real agents know what not to overlook, and that’s what keeps buyers protected and sellers competitive.


Scene 4: “Real Agents Don’t Ghost You After the Appraisal”

In the real world, things go sideways. Deals get sticky. Closings get weird. And suddenly, it’s the Friday before settlement and the seller took the fridge, the mailbox, and possibly the neighbor’s cat.

Who’s helping you now?

Because a customer service portal can’t chase down missing appliance serial numbers. But your local agent can—and already has.
Real estate isn’t about clean checklists. It’s about people, advocacy, and being available when things don’t go to plan.


Scene 5: “Smart Buyers and Sellers Still Choose Smart Agents”

Technology will always have a place in real estate. But the idea that a bundled, centralized service can replace experienced, locally connected, full-service representation? That’s like suggesting you can swap your doctor for WebMD because you both own thermometers.

Buying or selling a home is still one of the most financially and emotionally complex transactions most people will ever navigate. It demands more than a dashboard. It demands judgment, strategy, and human investment.


Final Thought: Your Home Deserves More Than a Hotkey and a Hashtag

The best agents aren’t threatened by automation. They’re rising above it—by doing what apps can’t.

They interpret market nuance.
They read the room during negotiations.
They remind you not to waive the sewer scope just because a chatbot said “looks good to me.”

And most importantly, they show up. For the showing, the questions, the contract review, and the hard conversations.

So when someone says, “I’m just going to use the online agent that came with my mortgage,”
ask them:
“Would you do that with a surgeon?”
“Would you do that with your wedding planner?”
“Would you do that with your retirement?”

Because your home deserves more than a checkbox. It deserves a champion.


Written by Karen McNeill — Realtor, Writer, and Advocate for Agents Who Actually Show Up
Proudly serving buyers and sellers across the St. Louis region with MORE REALTORS®
Still picking up the phone. Still walking the properties. Still making sure you don’t end up buying next to a secret ferret sanctuary.

Karen Moeller
Whether you’re buying, selling, or just market-curious — let’s talk. I bring data, strategy, and a bit of charm to the process (because real estate doesn’t have to be boring).

📲 Contact me today to put a plan in motion — and let’s make your next move your smartest one yet.
Karen Moeller
Karen.Moeller@stlre.com
314.678.7866

Connect with Karen Moeller

  

What That Model Home Won’t Tell You: 5 Hidden Costs of Buying New Construction in St. Louis

That new-home smell? It’s intoxicating. Brand-new everything, sparkling finishes, no mystery stains from owners past. For many first-time buyers in St. Louis, new construction feels like a dream in drywall. A clean slate. A chance to create something that’s all yours.

But while it may look like smooth sailing, the new construction journey comes with its own set of speed bumps—some financial, some emotional. This guide is here to help you move forward with eyes wide open, heart full, and budget intact.

Let’s explore five unexpected costs that can sneak up on new construction buyers—and pair them with a few graphics to help everything click.


1. The Upgrade Avalanche

Real Talk: The model home is designed to dazzle—and it works. But those gleaming quartz counters and waterfall islands? They’re often upgrades, not standard.

Common Upgrade Costs

Upgrade Estimated Cost
Quartz countertops $3,000–$5,000
Hardwood floors $7,000–$15,000
Appliance package $3,000–$10,000
Finished basement $25,000+
Landscaping/Fencing/Patio $5,000–$20,000

Inspiration: Creating a home that reflects your style is exciting—but it doesn’t have to happen all at once. Prioritize your must-haves now and grow into the rest.


2. Timeline Tangles

Reality Check: New homes don’t always run on schedule. Weather delays, supply chain hiccups, and permit issues can slow things down.

Graphic: What Delays Can Cost You

  • Short-term rental: $1,500/month
  • Storage unit: $200/month
  • Extra moving costs: $500–$1,000

🕊️ Inspiration: Flexibility is your superpower here. A small buffer in your timeline can buy you peace of mind—and a better move-in story.


3. Decision Fatigue

Truth Bomb: You’ll be asked to make dozens of decisions in a short window—from cabinet hardware to grout color. It can feel like a design marathon.

Graphic: Top Stress Points for Buyers

  • Picking finishes under pressure
  • Debating needs vs. wants
  • Managing disagreements

💡 Inspiration: This is your home. Your vision. Stay grounded in what matters most to you, and take breaks when the choices feel overwhelming. It’s okay to pause for clarity.


4. The “Not Included” Surprise

Heads Up: You may move in only to realize… there’s no mailbox. Or blinds. Or ceiling fans. Builders often leave these details to the buyer.

Graphic: Sneaky Post-Close Costs

Item Cost Range
Window coverings $2,000–$6,000
Landscaping/Sod $3,000–$15,000
Ceiling fans/Light fixtures $200–$1,000+
Garage door opener $300–$600

🌿 Inspiration: Your home isn’t just about walls and rooflines—it’s about how you live in it. Invest in what makes it feel like yours, even if it takes a little time.


5. HOAs + Warranty Woes

Fine Print Alert: Many new neighborhoods come with HOA fees—and builder warranties that look generous on paper but may not cover what you expect.

Graphic: What to Watch For

  • Surprise HOA assessments
  • Short warranty periods
  • Excluded repairs (like grading/drainage)

🔍 Inspiration: Knowledge is empowerment. Know what you’re signing and who has your back. A great agent will help you spot the red flags before they cost you.


Sidebar: Are You Ready for New Construction?

Quick Gut Check: Choose the answer that best fits. Total your points at the end.

Category 3 Points 2 Points 1 Point
Budgeting I stick to a set budget I try, but get tempted I blow past budgets
Timeline I’ve got flexibility I’ve got a Plan B I must move by a deadline
Decision Making Love choices, never overwhelmed Okay with time to decide Too many choices = shutdown
Financial Cushion Solid emergency savings A little wiggle room No room for surprises
Communication We align well and talk things out We disagree but work through it We clash and struggle to compromise

Total Your Score:

  • 11–15: You’re ready! Let’s build it.
  • 6–10: Proceed with care. But don’t count yourself out.
  • 0–5: Consider resale for now—and revisit new construction when you’ve got more flexibility.

Final Thoughts & Why Your Agent Matters

New construction isn’t just about four walls and fresh paint—it’s about building the next chapter of your life. With the right preparation, clear expectations, and a little grace, it can be one of the most rewarding journeys you take. But it’s not a journey you should take alone.

Here’s the truth most first-time buyers don’t hear enough: the builder’s sales rep—friendly as they may seem—doesn’t work for you. They represent the builder. That means they have no fiduciary duty to protect your best interest.

If you’re even thinking about buying new construction, your first call should be to your REALTOR®. A knowledgeable agent, like Karen Moeller with MORE REALTORS can set up a meeting with you to review contracts, compare builders, advocate for upgrades, and flag those hidden costs we just covered. Think of it as your safety net—with negotiation power.

So don’t just dream it—own it. Thoughtfully. Confidently. On your terms.

Karen Moeller
Whether you’re buying, selling, or just market-curious — let’s talk. I bring data, strategy, and a bit of charm to the process (because real estate doesn’t have to be boring).

📲 Contact me today to put a plan in motion — and let’s make your next move your smartest one yet.
Karen Moeller
Karen.Moeller@stlre.com
314.678.7866

Connect with Karen Moeller

  

Back on Market ≠ Broken: Why Smart Buyers Shouldn’t Skip BOM Listings

Let’s talk about one of the most misunderstood (and unfairly maligned) tags in real estate: Back on Market — aka BOM. For many buyers, seeing those three letters on a listing triggers a knee-jerk reaction:

“Yikes. What’s wrong with it?”

Totally fair question. But let me be your real estate decoder ring for a minute: a BOM home isn’t necessarily damaged goods. In fact, it might be the best house you haven’t seriously considered — yet.

What Does “Back on Market” Actually Mean?

All it means is this: the house was under contract with a buyer, and now it’s back in play. That’s it. It does not automatically mean there’s a crack in the foundation the size of the Mississippi, nor is it haunted by the ghost of contracts past. Sometimes, it’s just… life.

Common Reasons a Home Comes BOM:

  • Financing fell through

  • Inspection negotiations went sideways

  • The buyer bailed (cold feet, hot mess)

  • Home sale contingency collapsed

Let’s unpack these like the emotional baggage they sometimes are.

Financing Fumbles

Sometimes buyers get pre-approved and then make a few classic mistakes — like quitting their job, financing a car, or opening a store credit card to buy a couch for the home they don’t actually own yet. Lenders don’t love that.

Bottom line: when financing flops, it’s about the buyer’s wallet, not the house’s condition. The home itself? Still worth a look.

Inspection Drama

This one’s a little trickier, but not always catastrophic. Yes, some inspections reveal legitimate issues. But others? They read more like a grocery list of minor fixes. A leaky faucet. A loose doorknob. A GFCI outlet that works but not exactly how it should.

A good agent (👋 hi, that’s me) can walk you through what’s legit, what’s negotiable, and what’s just cold feet dressed up as contractor quotes.

Contingency Chaos

Sometimes a buyer’s offer is tied to the sale of their current home. And if that deal tanks? So does this one. It’s a domino effect — and the seller ends up right back where they started.

Again, it’s not about the house — just a case of wrong buyer, wrong time.

Cold Feet Syndrome

Buying a home is a big emotional leap. And some buyers… well, they just can’t do it. They get skittish. Grandma chimes in. Mercury goes retrograde. And poof — they’re out.

But here’s the good news: their indecision might just be your opportunity.

How Buyers Can Win with BOM Listings

Here’s the real estate reality: once a listing goes BOM, it loses a bit of its sparkle in the eyes of the market. It’s no longer “new and shiny” — which means…

👉 Less competition for you.
👉 More motivated sellers.
👉 Potentially better terms.

Here’s how to approach a BOM listing like a seasoned house hunter:

  • Ask the right questions: Why did the contract fall through? Is there an inspection report available?
  • Get the full picture: Were repairs made? Was the home appraised?
  • Be prepared: If it checks out and fits your goals, move quickly — this could be your moment to snag a great home without the bidding war circus.

The Bottom Line

Don’t let BOM scare you off. Let it make you curious. The key is working with an agent who knows how to dig deeper, separate the red flags from the red herrings, and help you seize opportunities that others might miss.

At MORE, REALTORS®, we help buyers think strategically, act confidently, and stay protected every step of the way. Curious to see how BOMs are trending in your area?

If you’re ready to house hunt like a pro — without losing your humor or your sanity — I’d love to help.

Because not every second chance is sketchy. Some are just waiting for the right buyer to come along.


Ready to Make a Move?

Whether you’re buying, selling, or just market-curious — let’s talk. I bring data, strategy, and a bit of charm to the process (because real estate doesn’t have to be boring).

📲 Contact me today to put a plan in motion — and let’s make your next move your smartest one yet.
Karen Moeller
Karen.Moeller@stlre.com
314.678.7866
Connect with Karen Moeller

What St. Louis Influencers Reveal About Our City’s Character

If you want to understand the heart of a city, don’t just study the map — listen to the voices shaping the conversation. In St. Louis, those voices are increasingly coming from local influencers who are not just entertaining followers, but reflecting the dynamic, diverse spirit of our neighborhoods.

Whether you’re relocating, upsizing, or just considering your options, tapping into the content created by St. Louis’s most-followed personalities can give you a front-row seat to the lifestyle vibe that no MLS listing can capture.

Here are 10 standout social media figures helping to define St. Louis right now — and what their platforms might tell you about the communities you’re considering calling home.

✨Culture, Creativity, and Community — Through a St. Louis Lens

  1. Sydney Thomas (@iamsydneythomas)
    After going viral as a ring girl during the 2024 Mike Tyson–Jake Paul fight, this recent University of Alabama grad has become a breakout personality on TikTok. Her meteoric rise shows how hometown pride and national visibility can go hand in hand — something we see echoed in St. Louis neighborhoods that blend local roots with modern energy.
  2. Taylor Cassidy (@taylorcassidyj)
    With over 2.2 million followers, Taylor’s “Fast Black History” series blends education and storytelling, underscoring the importance of heritage and voice. Her work resonates deeply in historic St. Louis communities where culture is preserved and celebrated — think the Central West End or The Ville.
  3. Meaghan Ranee (@meaghanranee)
    Known for her candid humor on parenting and everyday chaos, Meaghan brings a refreshingly unfiltered look at family life. Buyers exploring areas like Webster Groves, Kirkwood, or South City will find echoes of her relatable content in neighborhoods filled with playgrounds, porches, and personality.
  4. Dr. Holden Stanfill (@dr.holdenstanfill)
    This viral chiropractor combines health expertise with digital charm — proof that professional services in St. Louis are evolving alongside its social scene. From sleek wellness hubs to historic buildings-turned-businesses, you’ll find communities ready for both innovation and tradition.
  5. Nicole Paris (@realnicoleparis)
    Opera meets beatboxing? Only in St. Louis. Nicole’s eclectic artistry captures the city’s musical soul and its love for reinvention. Buyers seeking areas with rich creative energy — like Benton Park or Cherokee Street — will feel right at home.
  6. Jess Bippen (@nourishedbynutrition)
    A registered dietitian focused on women’s wellness, Jess curates calm, clarity, and holistic balance — values you can see reflected in the growing demand for walkable, wellness-minded neighborhoods like Maplewood or Tower Grove.
  7. Naye’ Gray (@naye.gray)
    With content rooted in empowerment and authenticity, Naye’ brings warmth and encouragement to the digital space. That same energy is what draws buyers to community-driven neighborhoods where diversity, connection, and self-expression are welcome.
  8. Justin Barr (@stl_from_above)
    Justin’s drone footage of the city showcases St. Louis from a bird’s-eye view — literally. His work gives buyers a sense of layout, green space, and architectural charm, all from their phone screen.
  9. Jen Cowan (@andhattiemakesthree)
    Through snapshots of parenting, lifestyle, and local events, Jen gives a well-rounded view of what family life in St. Louis really looks like. Her feed often feels like a live-in tour of family-friendly pockets throughout the metro area.
  10. Psyche Southwell (@economyofstyle)
    Psyche’s fashion-forward take on affordable style is grounded in practicality and flair — a lot like St. Louis itself. Whether it’s charming bungalows in South Hampton or modern condos near Cortex, she speaks to buyers who want style without sacrifice.

🏡 What This Means for Buyers

These influencers do more than entertain — they help paint a portrait of what it’s like to live here. Their content offers valuable insight into everything from school districts and small businesses to street festivals and city parks. Watching their feeds can help buyers:

  • Get a feel for neighborhood energy (Is it buzzing or laid-back?)
  • Identify communities aligned with lifestyle goals (Walkability, diversity, wellness, art scenes)
  • Stay in the loop on local trends, businesses, and cultural moments

  • Picture themselves in the day-to-day rhythm of STL life

🤝 The Right Fit Starts with the Right Guide

When you’re buying a home, you’re not just investing in walls and windows — you’re choosing a lifestyle. The team at MORE REALTORS®understands that. Our agents don’t just know the market — we live in these communities, shop at the same farmers markets, and follow many of the same local voices you do.

Whether you’re drawn to a vibrant city block or a quiet street near the trails, we’ll help you navigate not just where to buy, but why it fits you.

Ready to find your place in the STL story?

Whether you’re buying, selling, or just market-curious — let’s talk. I bring data, strategy, and a bit of charm to the process (because real estate doesn’t have to be boring).

📲 Contact me today to put a plan in motion — and let’s make your next move your smartest one yet.
Karen Moeller
Karen.Moeller@stlre.com
314.678.7866
Connect with Karen Moeller

Wait… THAT Affects My Appraisal?” — 8 Surprising Factors That Can Change What Your Home Is Worth

If you’re a homeowner prepping to sell, chances are you’ve peeked at your Zestimate and done some mental math about how much your place might fetch. But when the appraiser shows up with a clipboard and a calculator (okay, it’s probably a tablet these days), they’re playing by a very different rulebook.

Here are eight things that surprise even seasoned sellers when it comes to how a home is appraised — and why it pays to have a pro guiding you through it.

1. Your ZIP Code Carries More Weight Than You Think

Even if your home backs to the same park, sits on the same style lot, and has nearly identical upgrades as the neighbor two streets over, appraisers may only pull comps from your specific ZIP or subdivision. That means the value of your home could take a hit just because it’s technically on the “wrong” side of a map line. (Yes, it’s as frustrating as it sounds.)

2. Appraisers Don’t Use Zillow

Sure a Zestimate makes for fun cocktail party banter, but an appraiser won’t touch it with a ten-foot pole. They rely on real, recent, closed sales, and they’re hyper-local about it. So if your appraised value doesn’t match what you saw online, it’s not an error — it’s just how the sausage gets made.

3. Over-Improving Isn’t Always a Win

You might have the sleekest kitchen in the county, but if your home is now wildly outpacing others in your neighborhood, the appraiser may cap how much value those upgrades actually add. In short: just because you paid $70K for a home gym and wine cellar doesn’t mean you’ll get it back in the appraisal.

4. Cleanliness Doesn’t Technically Matter… But It Kind of Does

In theory, appraisers evaluate structure and condition — not whether the dishes are done. But homes that are tidy, well-lit, and feel taken care of tend to be perceived more positively. Mess can signal neglect, even if it’s just life happening.

5. Unpermitted Work Could Lower Value

That gorgeous finished basement or oversized deck? If it was done without permits or outside code compliance, the appraiser might exclude it from square footage — or worse, deduct value for potential risk. Always check your paperwork before you brag about that bonus living space.

6. Weird Floor Plans Can Tank Value

Appraisers look beyond square footage. If your layout feels awkward — like a bedroom that opens straight into the kitchen or a bathroom you have to reach through the laundry room — you may get dinged for function, even if the finishes are high-end.

7. Curb Appeal = Appraisal Appeal

Peeling paint, cracked walkways, or an overgrown yard won’t just turn off buyers — they can also nudge your appraisal down a notch. Even if the bones are good, deferred maintenance shows up in the numbers.

8. Appraisers Aren’t Mind Readers

They don’t know you installed a new roof last year or replaced every window in the house unless you tell them. Providing a clear, concise list of updates with dates and receipts can help ensure those investments are reflected in your appraisal.

Bottom Line? The Right Guidance Changes Everything.

Selling your home isn’t just about putting a sign in the yard — it’s about navigating a whole maze of value perception, market data, and strategic positioning. At MORE, REALTORS, we specialize in getting ahead of the appraisal curve: walking you through what matters, what doesn’t, and how to make the most of your home’s value — before the appraiser even pulls into the driveway.

📞 Ready to Make a Move?

Whether you’re buying, selling, or just market-curious — let’s talk. I bring data, strategy, and a bit of charm to the process (because real estate doesn’t have to be boring).

📲 Contact me today to put a plan in motion — and let’s make your next move your smartest one yet.
Karen Moeller
Karen.Moeller@stlre.com
314.678.7866
Connect with Karen Moeller

Out With the Old: What Exterior Trends Are Officially Over in 2025 (and What to Do Instead)

Let’s be honest — some home trends age like fine wine, and others… well, they start to feel like a VHS tape in a 4K world. And when it comes to your home’s curb appeal, especially in the ever-evolving St. Louis market, making smart design choices matters — not just for resale, but for loving where you live right now.

So, what exterior looks are heading out the door in 2025? Here’s what’s being quietly escorted off the style stage — and what’s stepping into the spotlight instead.


❌ The “Out” List: Trends Taking a Backseat This Year

1. All-White Exteriors
That clean farmhouse white look? Still charming in small doses, but too much of it can come off cold and high-maintenance. Buyers are craving warmth and personality — and white-on-white doesn’t always deliver.

2. Cool Gray Everything
If “Millennial Gray” had a good run on your block, you’re not alone. But 2025 is favoring warmer greiges, clay tones, and organic hues that feel more grounded and inviting.

3. Painted Brick (Especially White or Gray)
A controversial one, I know. But we’re seeing a shift back toward natural, unpainted brick — with all its texture, variation, and historic character. Less maintenance, more authenticity.

4. Matchy-Matchy Monochrome
Uniform siding, trim, shutters, and doors? Not anymore. Today’s curb appeal is all about thoughtful contrast — rich siding with creamy trim, or an unexpected pop on the front door. Let it breathe a little.

5. Boring Front Doors
A beige door that fades into the siding? Pass. We’re leaning into color — deep navy, olive green, and even bold citrus tones that make your entryway stand out in the best way.

6. Stiff Landscaping
Overly symmetrical gardens and high-maintenance hedges are giving way to looser, more natural designs. Native plants, layered textures, and low-water landscaping are not just trendy — they’re smart.


✅ So, What Is In?

We’re seeing a strong embrace of:

  • Nature-inspired palettes (hello, soft taupes, mossy greens, and warm browns)

  • Mixed materials (wood, stone, metal — all working together like a great charcuterie board)

  • Smart outdoor lighting (functional and dramatic? Yes, please)

  • Biophilic landscaping that connects your home to the environment around it

And the best part? These updates are just as practical as they are beautiful — especially important as St. Louis buyers become more style-savvy and sustainability-focused.


Bonus Insight: Why This Matters Now

Love It Or List It is not just a tv show. So, it is important to not DIY in the dark. If you are on the fence about whether to stay or go, let’s talk strategy. There’s a strong upswing in homeowners choosing to update instead of relocate. Investing in a few modern exterior touches can seriously boost your home’s value — and give you that “yes, I do live here” moment every time you pull into the driveway.

But when even the freshest facelift doesn’t rekindle the flame, it is time to List it.


Ready to Make a Move?

Whether you’re buying, selling, or just market-curious — let’s talk. I bring data, strategy, and a bit of charm to the process (because real estate doesn’t have to be boring).

📲 Contact me today to put a plan in motion — and let’s make your next move your smartest one yet.
Karen Moeller
Karen.Moeller@stlre.com
314.678.7866
Connect with Karen Moeller

St. Charles vs. St. Louis: Where the Real Estate Momentum Is Heading This Spring

As the spring market picks up speed, St. Charles and St. Louis counties are showing some interesting contrasts in real estate activity — and for both buyers and sellers, the opportunities (and strategies) vary depending on where you’re standing.

We dug into the most recent local data comparing February to March 2025, and here’s what you need to know:


🔻 Price Reductions Are Dropping — And That’s a Seller Signal

In both St. Charles and St. Louis, the number of listings with price reductions declined noticeably:

  • St. Charles saw a 24% decrease

  • St. Louis experienced a 20% decrease

That drop suggests sellers are pricing more confidently — or seeing stronger interest up front. If you’re a homeowner considering listing, this may be your cue to strike while competition remains tight and buyers are motivated.


📈 Inventory Is Up — Especially in St. Charles

After a long stretch of low inventory, the spring surge is real:

  • St. Charles listings jumped 51%

  • St. Louis listings rose 35%

Buyers now have more options to choose from — which is great news for anyone who felt boxed in during the winter slowdown. And for sellers, it means a more competitive landscape where staging, pricing, and timing matter more than ever.


✅ Accepted Offers Are Climbing

Demand isn’t slowing — even with more listings hitting the market. In March:

  • St. Louis saw a 31% increase in newly accepted contracts

  • St. Charles followed closely with a 29% rise

Homes are still moving quickly — especially those that are well-presented and priced right from the start.


🔁 Fewer Homes Are Returning to Market

Another sign of increasing buyer confidence and stability:

  • St. Charles saw a 4% drop in homes coming back on market

  • St. Louis saw a 2% decrease

Fewer fall-throughs means deals are sticking — a positive sign for sellers looking for smoother closings and buyers aiming to avoid bidding wars or financing hiccups.


💡 What This Means for Buyers and Sellers

Whether you’re navigating St. Louis or exploring opportunities in St. Charles, one thing is clear: the spring market is active, competitive, and filled with potential.

For Buyers:
Now’s the time to make your move — more inventory gives you choices, but homes are still selling fast. A trusted agent (hi, that’s me 👋) can help you move quickly and confidently when the right one pops up.

For Sellers:
The market is rewarding homes that are prepped, priced, and positioned well. With fewer price reductions and solid buyer demand, this could be your window to sell successfully.


Ready to Make a Move?

Whether you’re buying, selling, or just market-curious — let’s talk. I bring data, strategy, and a bit of charm to the process (because real estate doesn’t have to be boring).

📲 Contact me today to put a plan in motion — and let’s make your next move your smartest one yet.
Karen Moeller
Karen.Moeller@stlre.com
314.678.7866
Then connect with MORE REALTORS to help make that happen!