A Brief History of the Term
The term “REALTOR®” was coined in 1916 by Charles N. Chadbourn, a real estate agent who sought to create a professional identity for members of the National Association of Real Estate Boards, now known as the National Association of REALTORS® (NAR). Chadbourn wanted to distinguish professionals who adhered to a defined code of ethics and elevated the standards of the real estate profession. In 1949, the term was trademarked by NAR, giving the organization exclusive rights to its use.
This trademark ensures that only members of NAR can use the term “REALTOR®,” much like the way “Kleenex” refers to a specific brand of tissues rather than all tissues. It’s a legal designation that differentiates REALTORS® from other licensed agents—but it’s not a guarantee of superior service or moral standing.
The REALTOR® Difference: What It Means Today
To use the title, REALTORS® must agree to abide by NAR’s Code of Ethics. While this code aims to set higher standards for professional conduct, much of it aligns with basic legal requirements that agents must already follow under state laws. Critics argue that the organization’s focus has shifted over time, and its standards may not be as rigorous as they once were. Recent controversies, lawsuits, and leadership issues within NAR have further complicated its reputation, raising questions about its ability to fulfill its founding mission.
Still, the term “REALTOR®” holds historical significance as a symbol of professionalism, and it serves as a reminder of the original intent set forth by Chadbourn: to foster trust and integrity in real estate.
Why This Matters to Buyers and Sellers
For buyers and sellers, understanding the distinction between a licensed agent and a REALTOR® is essential. However, designations alone don’t define the quality of service or ethical standards an agent upholds. At MORE, REALTORS®, our focus isn’t just on being members of NAR. We strive to set the bar higher by surrounding ourselves with agents who embody integrity, professionalism, and a commitment to doing what’s right. This is the spirit of Charles Chadbourn’s vision, even if the broader organization has strayed from its original path.
If you’re looking for a team that values high moral and ethical standards, MORE, REALTORS® is here to guide you. Our agents are committed to not just meeting but exceeding the expectations of those we serve. After all, real estate isn’t just about buying and selling homes—it’s about trust, relationships, and doing what’s right.
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