The Open House Myth: Why Most Homes Don’t Sell on Sunday Afternoons
Ask ten sellers how they plan to sell their home, and at least half will say, “We’ll do an open house — that’s how you get buyers in the door.”
It sounds logical. People walk in, fall in love, and write an offer before dessert. But here’s the truth: open houses rarely sell the house they’re hosted in.
The Hype
Open houses feel productive. There’s movement, conversation, cookies on the counter, and maybe a nosy neighbor or two peeking in. Sellers love Continue Reading →
