The crux of RealPage’s argument is that their software merely provides aggregated data and recommendations, leaving ultimate pricing decisions in the hands of individual landlords. They maintain that the data analytics tools help landlords operate more efficiently in competitive rental markets, rather than stifling competition as alleged. For rental property owners in St. Louis, this motion highlights the growing scrutiny surrounding automated pricing tools, which are widely used to manage rents effectively in a dynamic market.
While RealPage’s motion seeks to clarify and defend its practices, this case serves as a reminder for St. Louis landlords to carefully evaluate their own pricing strategies and tools. Whether you use software to determine rent adjustments or rely on local market trends, ensuring transparency and compliance with fair housing laws is more important than ever. As this legal battle unfolds, investors may want to keep a close watch on the implications for rental property management technology and regulations.
For tailored advice on navigating legal changes in the St. Louis rental market, the team at MORE, REALTORS® is here to help. Our expertise in market trends and compliance can help you maximize your investments while staying ahead of regulatory challenges.
You can read RealPages motion to dismiss, along with its 35 page brief in support of the motion, below.
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