By Karen Moeller, on November 6th, 2025 
If you’ve toured a home lately, you’ve probably heard it: “Don’t worry about the rate — you can always refinance later.”
It’s catchy, comforting, and — unfortunately — a little too convenient.
The “buy now, refinance later” pitch became the industry’s favorite lullaby as rates rose. It was meant to calm nervous buyers, but it’s drifted into wishful thinking disguised as strategy.
The Hype
The logic goes like this: get in the market now, build equity, and when rates drop (soon!), you’ll simply refinance and cut your payment. Easy math, right?
But that promise assumes a crystal ball. Rates Continue Reading →
By Karen Moeller, on November 5th, 2025 
Everywhere you look, there’s a new “AI-powered” home-value tool promising to tell you what your property is worth before you’ve even finished your morning coffee. Just type in your address and, like magic, you’ve got a number. It feels efficient, even futuristic.
But here’s the truth: those instant valuations might be sleek, but they’re often missing the very thing that makes real estate human — context.
The algorithms behind these estimates pull from public data, recent sales, and square footage, but they can’t sense the difference between updated and well-loved versus 1970s time capsule. They don’t know that the home Continue Reading →
By Karen Moeller, on November 1st, 2025 
When the air turns crisp and pumpkin-spice lattes make their annual comeback, another seasonal ritual quietly unfolds across St. Louis neighborhoods: the boundary dispute. Yes, October is the month when falling leaves, overhanging branches, and the great “whose tree is that?” debate takes center stage.
Why Fall Brings Out the Turf Wars
Blame it on the leaves—or the timing. As summer ends, more homeowners turn their attention outdoors, tackling gutters, fences, and yard cleanup. That’s when property lines get a little fuzzy. One neighbor trims the branches hanging over their fence; another rakes leaves from a tree technically rooted Continue Reading →
By Karen Moeller, on October 30th, 2025 
For weeks after the winds died down on May 16, 2025, the St. Louis tornado left more than just rooftops shattered and trees uprooted – it cracked open the hidden workings of our housing market.
Meet Denise Harris (name changed for privacy). She spent the afternoon of the storm standing in her Walnut Park living room as a brick chimney collapsed sideways, before walking out to the curb and watching three men in out-of-state plates stop by: “You ready to sell?” they asked.
For families like Denise’s, the trauma is immediate. But for the Continue Reading →
By Dennis Norman, on October 21st, 2025 
The St. Louis metropolitan area is witnessing a dynamic real estate market, with certain zip codes standing out for their rapid home sales. Leading the pack is zip code 63119 in St. Louis, MO, where homes are flying off the market in an average of just 4 days. With 55 active listings, this area boasts an average list price of $488,575, making it a hot spot for both buyers and sellers looking to make swift transactions. The appeal of 63119 lies in its vibrant community and convenient location, attracting families and professionals alike.
In Illinois, the pace is brisk in Continue Reading →
By Dennis Norman, on October 12th, 2025 
In the bustling St. Louis metropolitan area, finding a home in a top-performing school district can be a competitive endeavor. Currently leading the charge is the Wood River-Hartford DIST 15 in Illinois, where homes are being snapped up in an average of just 18 days. With seven active listings, the average list price stands at an attractive $117,814, making it a hotspot for families looking to settle quickly in a vibrant community.
Not far behind, the Bayless district in Unincorporated, Missouri, boasts 15 listings with homes averaging 25 days on the market. Meanwhile, BUNKER HILL DIST 8 in Illinois Continue Reading →
By Dennis Norman, on October 8th, 2025 
Solar panels are becoming an increasingly common feature in homes, but according to the 2025 REALTORS® Residential Sustainability Report, they may not always be a clear selling point. Nearly half of REALTORS® said they believe having solar panels makes it more difficult to sell a home. For buyers and sellers in the St. Louis Metro area, where energy costs and resale value are major considerations, this is an important insight to be aware of.
Adding to the uncertainty is how solar impacts the transaction itself. The top two challenges REALTORS® reported in dealing with sustainable properties were understanding how solar Continue Reading →
By Dennis Norman, on October 2nd, 2025 
On October 1, 2025, the U.S. federal government officially shut down after lawmakers failed to reach a deal to fund operations. The shutdown affects a wide range of federal agencies and services, many of which are relevant to the residential real estate market. One immediate impact is the lapse in authority for the National Flood Insurance Program (NFIP), which prevents new or renewed flood insurance policies from being issued. This directly affects home closings in flood zones, including parts of the St. Louis region where flood insurance is mandatory for federally backed loans.
While Fannie Mae and Freddie Mac continue Continue Reading →
By Lisa Garza, on September 19th, 2025 
Color isn’t just “pretty.” Thoughtfully used, it can lift mood, energize a room, calm a busy mind, and even make homes easier to navigate. Decades of research show that color influences how we feel, think, and behave. The secret is intentional, balanced use—often a confident accent paired with clear contrast.
Why color changes how we feel
Two simple qualities, brightness and saturation predict much of our emotional response to color. Brighter, more saturated hues tend to feel more positive and energizing, while dimmer, grayer versions dampen that response. This pattern has been replicated repeatedly across laboratory and real‑world settings (see Continue Reading →
By Karen Moeller, on September 19th, 2025 
If you’ve ever sat through a weekend “get rich with real estate” seminar, you’ve probably heard this pitch: St. Louis is the affordable Midwest market with strong cash flow, stable renters, and easy entry points.
And for many investors, that sounds like the perfect recipe for a better retirement, a nest egg for the family, or a shot at financial freedom.
But here’s the truth: without the right guidance, St. Louis can turn from opportunity into nightmare—fast.
This is the real story of one out-of-state investor who trusted the hype, bought “off market” without local representation, and walked straight into Continue Reading →
By Dennis Norman, on September 16th, 2025
The St. Louis metropolitan area is experiencing a dynamic real estate market, with certain zip codes in both Missouri and Illinois standing out for their rapid sales. Leading the pack is zip code 62014 in Macoupin County, Illinois, where homes are selling at an unprecedented pace. With an average of 0 days on the market, the 7 active listings in this area have an average list price of $231,157. This swift turnover highlights a robust demand for properties, making it an attractive prospect for both buyers and sellers looking to capitalize on the current market conditions.
Close behind, zip code Continue Reading →
By Dennis Norman, on September 12th, 2025
If you’re considering buying or selling a home in the St. Louis metropolitan area, keeping an eye on the fastest selling school districts can give you a competitive edge. Leading the pack is ASHLEY DIST 15 in Illinois, where homes have been flying off the market at an unprecedented pace. With an average of zero days on the market and an average list price of $194,450, this district is attracting considerable attention from families looking for quick transactions and competitive pricing.
Following closely is the Bayless district in Unincorporated, Missouri, which also boasts an average of zero days on the Continue Reading →
By Dennis Norman, on September 9th, 2025 
The August 2025 housing data from Realtor.com® shows the national housing market gradually shifting toward balance, but here in St. Louis, we continue to stand out as one of the tightest markets in the country. While inventory is rising across much of the U.S., St. Louis saw just a 13.6% increase in active listings year-over-year—well below the national 20.9% gain. Even more telling, our market had only 2.9 months of supply in June, a strong indicator that sellers still have the upper hand locally, despite the broader cooling trend.
Across the 50 largest metros, St. Louis ranks among those with Continue Reading →
By Dennis Norman, on August 16th, 2025
The St. Louis metropolitan area is experiencing a vibrant real estate market, with certain zip codes leading the charge in rapid home sales. Topping the list is zip code 63012 in Jefferson County, Missouri, where homes are flying off the market with an average listing duration of zero days. This area currently boasts nine active listings, with an average list price of $376,089, making it an attractive option for families seeking swift transactions and competitive pricing.
Following closely are zip codes 63074 and 63126, both located in St. Louis, Missouri. Each of these areas also sees homes selling within zero Continue Reading →
By Dennis Norman, on July 16th, 2025
The St. Louis metropolitan area, spanning across Missouri and Illinois, is witnessing a remarkable trend in its real estate market, particularly in the speed at which homes are being sold. The zip code 62239 in St Clair-IL, IL, leads the pack with an impressive average of 0 days on the market for its 7 active listings, each at an average list price of $158,614. This indicates a robust demand in this locale, making it a hotspot for potential buyers looking for quick closings and sellers aiming for swift transactions.
Following closely are zip codes 63012 in Jefferson, MO, and 63074 Continue Reading →
By Karen Moeller, on July 15th, 2025 
A Satirical Look at Cut-Rate Real Estate Models—and Why Smart Agents Still Matter
[Opening: Observational Humor with a Mission]
You ever notice how people will spend hours reading Amazon reviews for an $18 waffle maker but choose a real estate agent—or worse, skip one entirely—because “the website made it easy”?
Lately, a growing number of online platforms are pitching a new real estate model: a one-stop shop where you can get pre-approved, pick a house, choose an agent, and close the deal without ever leaving your couch—or, let’s be honest, putting on pants.
It sounds convenient. Until you realize the Continue Reading →
By Dennis Norman, on July 13th, 2025
If you’re considering buying or selling a home in the St. Louis metropolitan area, focusing on the fastest selling school districts could be a strategic move. The Bayless district in Unincorporated, Missouri, leads the pack with homes averaging $203,638 and flying off the market the same day they are listed. This district, along with Dupo DIST 196 in Illinois and Gasconade Co. R-I in Missouri, both also averaging 0 days on the market, highlights a trend of rapid sales in these areas. Potential buyers looking for quick closings and sellers aiming for fast transactions are particularly interested in these districts.
Continue Reading →
By Dennis Norman, on July 4th, 2025 
On Independence Day, we celebrate the freedoms secured by our nation’s founders, including the right to own property. St. Louis played a pivotal role in America’s westward expansion, famously known as the “Gateway to the West.” The availability of land and the chance to own a home here offered many families a tangible piece of the American dream. Today, the tradition of homeownership in St. Louis is a direct reflection of those ideals of independence and opportunity that have shaped our city and our nation.
🇺🇸 Wishing everyone a safe and happy 4th of July! 🇺🇸
Search St Louis Continue Reading →
By Dennis Norman, on July 2nd, 2025 
Here’s an update on the One Big Beautiful Bill, fresh from its razor-thin Senate win and heading to the House.
Bottom line for the St. Louis market: The Senate kept nearly all the real-estate perks from the original plan and added a few new benefits that could mean lower taxes for homeowners across the metro, extra take-home pay for small landlords, and more funding for affordable housing projects.
What stayed the same:
Tax brackets and the standard deduction remain locked in and permanent. No surprise rate hikes in 2026. The tax break for small Continue Reading →
By Dennis Norman, on June 26th, 2025 
ATTOM’s latest U.S. Home Affordability Report for Q2 2025 puts numbers to what many already feel: homeownership just keeps getting tougher across the country. Nationally, median home prices hit a record $369,000, and the share of wages needed for typical homeownership expenses jumped to 33.7% , well above the 28% threshold generally considered affordable. But in the St. Louis metro area, affordability is holding up better than many might expect. According to ATTOM, most of the counties making up the St. Louis MSA still fall under the 28% affordability benchmark. Jefferson County, MO, St. Clair and Madison Continue Reading →
By Dennis Norman, on June 18th, 2025 
Buried in a 1961 Sunday Post-Dispatch Newspaper, an ad by Income Investment Co. promised St. Louisans a new home for a price “everyone” could afford—$9,650 with just $350 down and a principal-and-interest payment of $54.31. The 3-bedroom ranches in Eureka’s brand-new “Shaw’s Garden” subdivision even came with five king-size closets and concrete streets. Chrysler’s Fenton plant was ramping up a few miles away, and the ad all but wrote the script for the blue-collar American Dream.
Fast-forward to 2025. That $9,650 price tag converts to roughly $99,000 in today’s dollars using the CPI, yet recent sales on the same streets: Continue Reading →
By Dennis Norman, on June 17th, 2025 
The conversation around private or “off-MLS” listings is heating up again, and for good reason. With inventory climbing and more competition among sellers, maximizing exposure is more important than ever.
While private listings are sometimes positioned as a strategic move, the reality is that withholding a listing from the open market often limits a seller’s reach, potentially leaving money on the table. That’s the central warning in an Op-Ed by Realtor.com CEO Damian Eales, who writes:
“Private listings benefit agents and brokerages more than they do consumers… The more listings that are private, the Continue Reading →
By Dennis Norman, on June 11th, 2025 
MARIS Outperforms Its Associations in Stability, Solidifying Its Role in the St. Louis Real Estate Market
In a shifting real estate landscape marked by declining membership in many markets, MARIS (Mid-America Regional Information Systems) stands out as a model of stability and strength. Headquartered in St. Louis, MARIS is the MLS for the St. Louis metro area, and surrounding counties, serving 10 local associations across Missouri and Illinois. As of year-end 2024, MARIS recorded 15,014 subscribers—a decline of just 2.1% from the previous year. Compared to the drops seen in many of the associations it serves, this is a noteworthy Continue Reading →
By Dennis Norman, on June 5th, 2025 
The recent discussion stirred up by Rob Hahn’s piece, “A Modest Proposal: Bring Back Subagency,” hit a nerve,not because I necessarily agree with everything he said, but because it made me think. As someone who’s long been a supporter of buyer agency,especially the idea that buyers deserve representation,I have to admit, Rob raises some points that are hard to ignore. Especially when it comes to the reality that many agents, despite their good intentions, don’t fully grasp what fiduciary duty really means.
Let’s be honest: fiduciary responsibility is a big deal. It’s not just a label,it’s a legal and ethical Continue Reading →
By Dennis Norman, on June 4th, 2025 
Lawrence Yun, Chief Economist, NAR
Yesterday, I attended the Economic Forecast session during the NAR Mid-Year Meetings in Washington D.C., where National Association of REALTORS® Chief Economist Lawrence Yun gave a sobering yet hopeful outlook for the housing market — and homeowners, sellers, and agents in the St. Louis area should take note.
Yun, recently ranked one of the nation’s top economic forecasters by The Wall Street Journal, admitted the recovery he had predicted hasn’t yet materialized. “I thought at this conference I would share some good news with you. Home sales are rising. Momentum Continue Reading →
By Dennis Norman, on May 31st, 2025 
Just outside of St. Louis, tucked alongside the Meramec River, lies the forgotten town of Times Beach, Missouri. Or at least, what’s left of it. Today, it’s known as Route 66 State Park. But if you’ve ever walked the trails there and felt something unusual about the place, there’s a reason. Beneath the soil and forest sits the remains of an entire community that was evacuated and erased in the early 1980s due to dioxin contamination.
Recently, I came across a fascinating documentary about Times Beach created by a young filmmaker named Drew Walters. I’ve known Drew for a long Continue Reading →
By Dennis Norman, on May 27th, 2025 
When you think of booming home prices, places like Ladue (63124) or Clayton (63105) probably come to mind. But looking at home price appreciation in the St. Louis area from 2000 to 2024 tells a different story… and it might surprise you. At the top of the list? Benton Park and St. Louis Hills. Yes, you read that right, 63118 and 63109 outpaced every other zip code on the list, including the ones most associated with wealth.
Homes in 63118 jumped a staggering 554% since 2000, while 63109 rose 184%. Meanwhile, Ladue came in at just 109% growth and Clayton Continue Reading →
By Dennis Norman, on May 26th, 2025 
Today, as we observe Memorial Day, we pause to honor the men and women who gave their lives in service to our country. This solemn day of remembrance has deep roots in American history, dating back to the years following the Civil War, and was officially recognized as a federal holiday in 1971. Here in St. Louis, a city rich in military tradition and home to Jefferson Barracks National Cemetery—one of the oldest military cemeteries in the nation—Memorial Day carries an especially strong connection to our community and its history.
For many, homeownership represents more than just a financial investment—it Continue Reading →
By Dennis Norman, on May 23rd, 2025 
In today’s real estate market, buyers face more complexity than ever, especially when it comes to representation and how buyer agent commissions are handled. While some buyers still consider working directly with the listing agent or using a neutral transaction agent, the reality is that only a dedicated buyer’s agent offers true advocacy for the buyer’s interests throughout the process. This includes identifying properties, evaluating pricing, negotiating inspections and repairs, and advising all the way through closing. Since the Sitzer-Burnett lawsuit settlement—which fundamentally changed how commissions are disclosed and negotiated—MLS listings no longer include advertised offers of compensation to buyer’s Continue Reading →
By Sandie Hea, on May 19th, 2025 
After 38 years in real estate, I’ve seen the same pattern again and again: vacant homes don’t just look empty—they feel empty. And they don’t sell as well.
When buyers scroll through listings online, they’re not just looking for square footage or appliance brands—they’re looking for a feeling. They want to imagine their life in the space. And that’s nearly impossible when a home is empty, stark, and echoing.
Without furniture, every flaw screams louder. Wall dings, floor scratches, awkward corners—they stand out because there’s nothing else to catch the eye. There’s no warmth, no sense of scale, and no Continue Reading →
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