Because changing the messenger doesn’t change the message.
When a home doesn’t sell, the most tempting explanation is also the simplest one.
“It must be the agent.”
That conclusion feels productive. Change the sign. Change the outcome.
But in the St. Louis market, most stalled listings aren’t suffering from a marketing problem. They’re stalled because a hard decision hasn’t been made yet.
Price versus reality.
I recently worked with a seller who had already tested the market once. When we looked at the data together, one Continue Reading →


















