Homeowners researching how to sell their house today will quickly run into a wave of articles and websites promising savings through FSBO or so-called “discount” and “low-commission” broker models. Sites like Clever Real Estate, Houzeo, and others publish polished guides comparing traditional agents, flat-fee MLS services, and selling without representation altogether. The message is consistent: full-service agents are expensive, FSBO is risky, and the smart middle ground is a reduced-fee agent matched to you by a national platform. It sounds reasonable, and it is presented as consumer advocacy. But the economics behind those promises deserve a closer look.
