Most consumers assume real estate agents build their business through relationships, local knowledge, and referrals. Many do. Others operate very differently.
For years, scores of agents have relied heavily on purchased leads from third-party companies like Zillow, Trulia, etc., often at significant monthly cost. The consumer rarely sees this distinction and likely doesn’t know they are being sold to the highest bidder, yet it quietly shapes how the business operates. Is that approach inherently wrong? Or is it simply a reflection of how the business is structured? And, if structure drives behavior, who is actually in control?
Over time, most Continue Reading →

























